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Ritesh KotianRK

Ritesh Kotian

@riteshkotian

Growth Marketing Professional

Mumbai, India

Axelerant TechnologiesICFAI Business School

Ritesh is an agile and results-oriented marketer with over 7 years of experience providing integrated business and marketing solutions. He has a proven record of success managing campaigns that generated 7X ROAS and unlocking innovative marketing channels. His expertise spans product marketing, digital advertising, and driving measurable revenue growth.

Experience

Growth Marketing

Axelerant Technologies

Oct 2023 - Sep 2024

Topic-to-video production driver, including session selected for global Drupalcon. Drove 80% engagement rate for podcast for tech-focused leaders in US, UK, and EU. Achieved 25% increase in engagement and brand visibility for thought leadership. Drove submission for Project Of The Year PMI Asia Award under Micro category.

Global Marketing Manager

Toddle App

Oct 2022 - May 2023

Drove online event marketing, driving registration for 4-5 events and ~15 campaigns/week. Generated 10,000+ registrations (100% increase) for flagship EdTech event. Achieved 10x increase in audience via 360° automated outreach across channels. Used Meta ads and behavioral segmentation to achieve a 50% reduction in CPL.

Senior Associate - Product Marketing - India Lead

Zilingo Global

Feb 2020 - Aug 2022

Led India Product Marketing, increasing marketing contribution to revenue by 70%. Promoted to Senior Associate due to 60% revenue improvement in conversions via account-level intelligence and insights. Delivered 7x ROAS through targeted Facebook and Instagram ads.

Senior - Business Development & Marketing

Directi

Feb 2013 - May 2016

Prioritized leads and managed allocation / handover to sales via domain analytics and traffic patterns. Fast-tracked approvals, increased market share for 2.5k key accounts including Forbes, WebMD, CNN, and Elle. Operated and executed referral program incentive to add 100 new key publisher accounts monthly.

Education

ICFAI Business School

MBA

Marketing

Jan 2016 - Jan 2018

Rajiv Gandhi Institute Of Technology

BE

Computer Science

Jan 2008 - Jan 2012

Skills

Facebook Lead Generation
Email Marketing (Hubspot/Active Campaign)
Campaign Management
CRM Management (Hubspot/Sugar)
Content Creation & Curation (Trello)
Social Media Strategy (FB/IG)
Presentation Skills (Google Slides)
Looker Studio
Google Search Advertising
Photography
Video/IG Reels creation
Graphic Design
Yahoo Bing Ads
Domain Analytics
Meta Ads
Behavioral Segmentation
Topic-to-video production