AJAshima Jain
@ashima.jain
Senior Growth Manager at Testbook.com
Mumbai, India
A diligent and ambitious professional with 3 years of experience in leading growth projects around performance marketing, customer acquisition, and engagement at fast-growing startups. Learned immensely while working closely with founders on challenging problems, on providing & implementing end-to-end strategies; built & led teams upto 10 people in various stints.
Experience
Senior Growth Manager
Testbook.com
Worked directly with the CEO on special projects to drive top of the funnel growth & new customer acquisition through campus partnerships. Led the Skill Academy Campus Program with 3 sub-verticals. Scaled program to 550+ campuses from ~100 campuses including IITs, NITs. Onboarded 250k+ students directly through partnered campuses. Built a strong community of 4500+ TPOs.
Digital Marketing Manager
Testbook.com
Managed 50L+ monthly budget on Facebook and Google Ads. Launched, scaled, and managed 100+ campaigns on Google & Facebook Ads. Achieved 4+ ROAS from remarketing campaigns. Reduced CPL by 100%.
Client Services Intern
Ogilvy & Mather
Worked on Perfetti Van Melle portfolio which included brands like Center Fresh, Center Fruit, and Chupa Chup. Ideated briefs for digital content of Center Fresh and Center Fruit during covid times.
Business Development Executive
ReligiousKart
Strategized with the founding team on improving the existing business model and helped improve website visits by 8%. Generated 200+ leads of astrologers and pandits in a span of 3-4 months with a conversion rate of 20%.
Online Marketing Intern
Zomato
Built menus for various restaurants for Online Ordering. Provided assistance to vendors and handled their queries.
Education
Great Lakes Institute of Management
PGDM
Marketing & Analytics
Satyawati College, Delhi University
Bachelor of Commerce (Hons.)
Commerce
St. Xavier's Sr. Sec. School
High School Diploma
Licenses & Certifications
Digital Marketing & Google Analytics Certification Course
Pixel Track By Digital Deepak