Arpit Bhavsar
@user.2436412
Performance Marketing Manager at PriceLabs
Mumbai, India
Data-driven Demand Generation Leader and Growth Marketing Expert with over 8 years of experience driving revenue and customer acquisition through multi-channel strategies. Proven track record in owning CPL, CAC, ROAS, pipeline metrics, and optimizing for sustainable revenue growth. Adept at developing deep audience understanding, designing targeted campaigns, and leveraging data to continuously optimize performance and generate high-quality leads.
Experience
Performance Marketing Manager
PriceLabs
Own all demand generation metrics including CPL, ROAS, and pipeline contribution. Develop and execute customer acquisition campaigns. Lead A/B tests, iterating on campaign strategies to optimize performance and increase conversion rates. Achieved consistent growth in new users and revenue while maintaining positive ROAS.
Digital Marketing Manager
Blenheim Chalcot India
Led demand generation for Avado Learning UK across paid (Google, Meta, LinkedIn) and organic channels. Collaborated with sales team to generate MQLs and SQLs. Implemented data-driven approach to analyze and optimize multi-channel marketing efforts.
Digital Marketing Manager
Zyte.com
Developed and managed integrated demand generation campaigns across Google Ads, LinkedIn Ads, and email, achieving 2.5x ROAS for enterprise business and 35% YOY increase in SQLs. Focused on audience segmentation and persona-driven marketing.
Digital Marketing Head
Amity Future Academy
Developed go-to-market strategies for demand generation for professional courses. Led cross-functional efforts with product and sales teams.
Digital Marketing Manager
Emeritus
Owned $6.35M annual digital marketing budget, achieving 15% lower CAC and generating $13M in revenue. Spearheaded global digital marketing strategies. Built and mentored a high-performing marketing team.
Digital Marketing Manager
Endurance
Led performance marketing strategies for BigRock, HostGator India, and BlueHost India, increasing brand visibility and driving web traffic by 20%. Implemented aggressive SEM strategies that increased transactions by 10%.
Education
Symbiosis Institute of Management Studies
Post Graduate Diploma in Business Administration (PGDBA)
Business Administration
Licenses & Certifications
Google Ads Certification
Amazon Ads Certification
Amazon