Siddharth Garg

Developed and implemented tailored marketing strategies for diverse brands, encompassing strategy development, creative design, copywriting, and performance marketing. Successfully scaled monthly revenue for Shop Staple (Apparel) with a ROAS of 7.4 and ROI of 3.2 at M.O.M. growth of 34%. Directed creative hypothesis testing for Moxie Beauty on Amazon and Blinkit marketplaces, enhancing product visibility and sales. Established brand identity and visual assets for Acai Berry (Smoothie QSR), increasing brand recognition. Managed social calendars, creatives, ORM, and execution for Ninewatt Coffee and Sleepover Party Shop, driving growth by 77% and 140%, respectively.

Led paid and organic marketing initiatives, increasing revenue by 2.5x through strategic use of Meta, Google, Zomato, and Swiggy. Executed monthly marketing campaigns for new outlet launches, menu items, and collaborations using funnel frameworks and storytelling. Developed engaging social media content, achieving consistent 10% week-over-week channel growth. Managed a monthly marketing budget of up to ₹20 lakhs, optimizing spend across channels. Boosted repeat orders by 40% through retention models and community building. Collaborated with 200+ creators on barter terms, increasing organic brand reach by 25%. Organized 'Slow Down at Salad Days Farm' events, increasing FY22 net profits by 62.5% with 800+ guests through targeted outreach. Built and led a marketing team of designers and community managers.

Launched and managed performance marketing channels on Meta, Google, and amazon marketplace, achieving 120+ monthly orders with a 24% reorder rate. Strategically managed a monthly marketing budget of up to ₹10 lakhs across channels to maximize ROI. Grew social media channels organically by 9% month-over-month through strategic campaigns. Boosted repeat orders by 40% through retention models and community building. Developed a CRM database using Klaviyo, implementing email flows that achieved a 40% open rate, 12% CTR, and 25% conversion rate, growing the mailing list to 3,000+. Led the creation of a D2C Shopify website with loyalty and affiliate programs. Defined key performance indicators (KPIs) with the data team for various marketing channels. Conducted A/B tests and growth sprints to improve KPIs across digital touchpoints. Enhanced user experience and conversion rates using heatmaps and user behavior analysis.

Managed the Toys and Nursery category for the UK's second-largest e-commerce platform, optimizing product listings and conversion rates.

Defined brand identity, crafted digital and print collaterals, and developed product value propositions aligned with GTM strategies. Built the company website and digital channels, leading a marketing team to enhance brand awareness and support sales targets through Meta and Google networks.

Managed content & community for blockchain & crypto clients.