Default profile banner
AB

Anushua Bag

@anushuabag

Strategic Alliances & Business Development Professional

Mumbai, India

www.anushuabag.com

SirionLabsAmity School Of Engineering

Anushua Bag is a seasoned professional with a decade of experience in Strategic Alliances, Corporate Partnerships, and Business Development. Expertise spans market research, account management, and business development across diverse sectors including SaaS, e-commerce, consulting, and supply chain management. The candidate has a proven ability to drive revenue growth and manage key accounts across multiple industries.

Experience

Key Account Manager

SirionLabs

Jul 2022 - Jan 2023

Managed a portfolio of key accounts like Delta Dental, Oxy, Oaktree, Novozymes generating a monthly revenue of $1M. Created strategic plans for customer accounts leading to a 80% increase in customer retention. Led contract negotiations and renewals achieving a 70% contract renewal rate. Identified upsell and cross-sell opportunities within key accounts leading to an increase in revenue. Hands-on experience in HubSpot, SalesLoft, Jira, ZoomInfo, Buffer.

Business Development Manager

Volody Products Inc

Sep 2021 - Dec 2021

Managed a portfolio of key accounts like Camlin, Dr. Reddy’s, Innoviti, Scorpion, Trilegal, Loreal, Colgate generating a monthly revenue of INR 50 lakhs.

Strategic Alliances & Corporate Partnerships

Pepperfry.com

Aug 2014 - Nov 2020

Developed alliances with top industry associations in banking (ICICI, RBL, Kotak Mahindra, YES, American Express, Deutsche, SBI Cards, Axis, HSBC, IDFC, HDFC, Standard Chartered, CitiBank), e-commerce, travel (Yatra, Cleartrip, Makemytrip, Musafir), paints (Asian Paints, Berger Paints), classified site (Quikr), telecom (Vodafone, Tata Docomo), real estate (Superise, IndiaProperty, Housing, MagicBricks) and offline on-ground engagements for new buyer acquisitions. Hands-on experience in SEO, CMS, email, social media and Google Analytics.

Key Account Manager

Iimjobs.com

Nov 2012 - Jul 2014

Managed a portfolio of key accounts generating a monthly revenue of INR 1 crore. Created strategic plans for customer accounts leading to a 60% increase in customer retention.

Business Development

ICT Middle East – Frost & Sullivan

Mar 2012 - Oct 2012

Consulting Services related to general E-Commerce, Payments and ICT enquiries. Some of the companies included Zajil Telecom, Qatar Telecom, Batelco, Arabsat, Zain, QualityNet, Fortinet, Gulf Infotech LLC, Saudi Business Machines, IQPC, Al futaim technologies.

Business Development & International Trade

APAC Sourcing Solutions Ltd

Jun 2008 - Feb 2012

Responsible for configuring procurement and supply chain solutions (pricing strategy, vendor development, new product identification, supplier data management) for one of the largest US distribution conglomerates in chemicals & food ingredients handling some key Fortune 500 vendors globally to spearhead their international sourcing and business development activities. Some of the companies included Deepak Nitrite, Galaxy Surfactants, Nectar Lifesciences, DSM, TATA Chemicals, C.H. Robinson, BASF India Ltd, Aditya Birla Chemicals and logistic solution providers like S.J.A Group Of Companies, allcargo Logistics, Seashore Ship Agencies.

Education

Amity School Of Engineering

BTech

Biotechnology

Jan 2004 - Jan 2008Grade: CGPA 7.1/10

B.R.S.

XII

Jan 2004 - Jan 2004Grade: 74%

Loreto Convent

X

Jan 2002 - Jan 2002Grade: 87%

Licenses & Certifications

Fundamentals Of Digital Marketing

Google

• No expiration

Skills

Copywriting
Negotiation
WordPress
HubSpot
SalesLoft
Jira
ZoomInfo
Buffer
SEO
CMS
Google Analytics
Account Management
Supply Chain Management