Gopi Sahane

Achieved a 5x return on ad spend (ROAS) within 4 months for the Apparel industry by implementing diverse audience targeting strategies, creative approaches, and deep understanding of user behavior. Led the development and execution of comprehensive digital marketing campaigns across Meta and Google for the cosmetics industry, driving a 35% increase in user acquisition over 12 months. Developed brand strategies from scratch, utilizing creative references, influencer marketing, CRO and UI/UX insights. Implemented conversion tracking and targeted audiences based on product and customer behavior. Utilizing Looker, Microsoft Clarity, and Google Analytics to monitor campaign performance. Managed a monthly budget of ₹45-50 Lakhs for paid acquisition channels, including ₹35-40 Lakhs for cosmetics, ₹5 lakhs for fashion, and ₹3 lakhs for the food industry, optimizing spend to achieve a 35% Increase in ROAS. Implemented audience targeting and retargeting strategies, reducing cost per acquisition (CPA) by 30% and increasing conversion rates by 20%. Created customer segments for WhatsApp and email marketing. Developed communication flows based on customer behavior to improve engagement and retention.

Managed 15+ clients in diverse industries, Strategized Campaign, Overseeing the campaign execution by team members, and assigned tasks to team members. Developed and implemented a media buying strategy that increased website traffic by 25% and lead generation by 20% for a B2C client in the healthcare and education industry. Utilized advanced data analytics techniques, including data visualization and CRM analytics, to compare historical data and improve lead quality. This optimization resulted in higher quality leads and reduced lead acquisition costs. Streamlined and prioritized tasks, assigning them to the respective teams and team members using a task sheet to ensure efficient workflow management. Developed and executed innovative advertising strategies to boost brand visibility, including creating engaging ad copies and targeting relevant audiences for optimal engagement and results. Analyzed customer data using Microsoft Clarity and Google Analytics to improve marketing strategies. Used Facebook Pixel and Google Ads Conversion to track customer behavior.

Achieved a 63% increase in CTR in the apparel industry by implementing Reels and In-Shorts in ad placements, which significantly improved ROAS. Utilized refined problem-solving skills to analyze and resolve issues affecting business operations and goal achievement. Monitored and evaluated website analytics to identify trends and opportunities for improvement. Achieved uniformity in advertising and marketing content by inspecting existing materials on different platforms. Reviewed user behavior patterns and created strategies to improve campaign performance, including optimizing Reels placement and utilizing Google Data Studio (Looker).

Lead Generation for Real Estate business with Successful conversion ratio. Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs. Increased customer engagement through social media.