Saurabh Mathur

Leadership: Set up an entire marketing department from scratch and onboard team, tools, vendors and processes to achieve growth. Team Management: Mentored and trained the team of 2 marketers. Product Marketing function: Conducted market research and competitive analysis to develop product positioning and messaging. Created high-quality content (e.g., blog posts, case studies, white papers, webinars). Created 50+ sales pitch decks, 20+ brochures, 200+ blogs, 20+ videos, 400+ image creatives for social media. Demand Generation function: Delivered 1000+ cold email leads to the sales team, converting into 7 enterprise customers. Developed and nurtured lead nurturing campaigns across email and LinkedIn platforms. Increased SEO ranking on targeted keywords to top 10 by supervising an SEO agency and spearheading in-house blog writing. Organized 10+ webinars and managed 10+ events. Others: Managed SEO, Website development and B2B lead generation agencies.

Integrated Marketing: Marketed B2B SaaS enterprise software to the international target audience (primarily US Market) using digital marketing, integrated marketing campaigns, B2B events, webinars, display advertising, and social media platforms. Marketing Automation Management (HubSpot): Managed HubSpot marketing automation and its integration with Salesforce. CRM Management (Salesforce): Administered Salesforce CRM and trained the team. Performance Marketing: Managed and optimized paid advertising campaigns (Google Adwords and LinkedIn Ads). Marketing Campaigns: Planned and executed all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Social Media Management: Managed brand presence on Twitter, LinkedIn, and Facebook. Content Marketing: Marketed content like white papers, product briefs, and videos. B2B event management: Managed event logistics for international B2B events. SEO: Managed on-page SEO using tools like SEMrush, Moz, and Yoast plugin. Agency Management: Managed website agency and graphic designer.

Integrated Marketing: Marketed the company's b2b products using all digital assets, email campaigns, and social media platforms. PR management: Wrote articles on media queries received from the PR agency. Social Media Management: Managed the company's brand presence on Twitter, LinkedIn, and Facebook. Marketing Campaigns Development: Planned, scheduled, created, and executed all elements of a marketing campaign (e.g., blog posts, email content, website updates, white papers, infographics, social posts).