Vishal Sharma

Overseeing performance marketing strategies across the team to ensure achievement of goals and KPIs. Managing ad campaigns on Google, Facebook, LinkedIn, and Microsoft platforms. Initiated and managed CRM marketing using WhatsApp and email channels, handling end-to-end processes. Optimized conversion rates from 15% to 25% through continuous lead nurturing via WhatsApp and email activities. Made CRM marketing responsible for generating 35% of total leads. Strategically collaborated with and managed marketplaces, including Amazon, IndiaMART, Medikabazaar, TenTabs, and Hospital Store. Created annual forecasts and provided regular updates to stakeholders through detailed monthly and weekly reports.

Performing keyword and audience research to determine competition, traffic costs, and targeting opportunities. Building/restructuring campaigns using current best practices to maximize efficiency. Managing budgets and making allocations to maximize efficiencies and drive revenue volume. Coordinating with internal teams and account managers to brainstorm strategy and messaging that aligns with brand’s voice. Using tools such as Google Analytics, Google Data Studio, and Microsoft Clarity to analyze data for reporting and pull meaningful insights to inform next steps to achieve client's KPI's. Crafting and presenting reports to stakeholders to inform on previous performance, explain the why/story behind the numbers, and make recommendations for future optimizations. Making campaign, keyword, audience, and ad optimizations based on data insights and KPI's. Maintaining ROAS above 10 across all ad platforms.

Create online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, Video, Mobile, and Retargeting channels. Measuring and reporting performance of all marketing campaigns, assessed against goals (RoI and KPIs). Plan, implement and execute B2B demand generation marketing campaigns to drive traffic, generate leads, accelerate product demos and increase sales through SEM, social media, email marketing, content marketing, and ABM. Build and optimize landing pages to improve the customer experience and conversion using Instapage and WordPress. Develop and monitor marketing automation programs, including nurture creation, email building, data management, and system integrations. Worked cross-departmentally to deliver creative assets, ad copy & landing pages for major marketing campaigns. Planned and managed end to end Influencer Marketing campaigns - Built a strong brand presence on Youtube. Handled Ad budgets above 30 lacs per month on Google, Facebook Instagram & Linkedin. Generated leads worth 250+ Cr in UMS/GMV (Owned By Webuzz).

Lead a team of high-performing digital marketing professionals to deliver best-in-class email campaigns for various B2B clients. Managing the team’s workload and resources, and ensuring the execution process is followed, with effective contingency plans in place. Improve email marketing performance and identify the enhancement opportunities to maximize ROI. Manage the email deployment calendar. Optimize email campaign performance through testing, lifecycle management, personalization, and dynamic content management. Managing the partnerships with other agencies and freelancers.