VINAY TOTAGER

Researched blockchain and DeFi trends to shape strategic adoption theses. Established a cohesive brand identity with clear guidelines, enhancing content quality. Created and executed campaign GTM strategy, resulting in a record weekly futures volume of $10 Mn. Improved brand Top of Mind Awareness (TOMA) by 40% in a quarter.

Crafted engaging content aligned with corporate objectives, significantly improving audience engagement. Collaborated with cross-functional teams to ensure a coherent content strategy across platforms. Designed and executed Father's Day and Mother's Day campaigns, resulting in a 20-25% increase in parental health plan purchases. Produced educational healthcare videos that enhanced viewer engagement metrics.

Led a creative team in executing social media campaigns for Scaler USA, driving brand awareness and engagement. Developed innovative concepts and copy, managing the ideation-to-execution process effectively. Authored technical blogs for LinkedIn, enhancing the company’s thought leadership presence. Scripted simplified tech videos and contributed to impactful pitch decks for client presentations.

Directed digital content creation and copywriting across diverse channels, fostering brand growth. Produced documentaries and films, showcasing storytelling and production skills.

Crafted scripts and managed production processes using Lean Engineering Principles, optimizing resource use.

Developed feature-length original stories and screenplays. Conducted comprehensive script analysis and editing, improving narrative quality.