SHIVA MARRI

Owned the end-to-end GTM (Go to Market) process for Apay, driving MAU(Monthly active users) growth. Streamlined cross-pay slot nomination processes by setting up a system to prioritize high CTR-driven campaigns. Led Apay category representation in Central GW meetings. Collaborated with cross-functional teams to implement new features like cross-selling and upselling widgets for PayU. Managed Apay events program, creating the events playbook. Oversaw reporting and action items for WBR, optimizing marketing campaigns through experiments.

Developed and executed multi-channel marketing strategies (Direct, Free Search, Sponsored Links, social media, Emails, Push), doubling the customer funnel for Wearable Devices, Laptops, and Cameras. Led end-to-end marketing for exclusive product launches from major brands including Xiaomi, Samsung, Huawei, Sony, Microsoft, and Apple. Launched Gamezone and initiated Gaming Friday, significantly increasing sales. Created dashboards for streamlined metrics reporting. Managed customer acquisition and engagement through outbound channels (Emails & Push) for electronics categories.

Performed reconciliations between Middle Office and exchange. Reconciled and investigated trades, positions, and P&L discrepancies between the risk management system and exchange bookings. Investigated breaks and reported findings within SLAs. Handled funding for JPM Proprietary trading, managing excess/deficit on margin limits.

Generated business through a set of customers mapped to me by cross-selling the financial products offered by the company. Trained customers on trading strategies and provided personalized recommendations. Analyzed daily internal market reports and suggested relevant insights to customers. Managed customer portfolios based on their individual requirements and risk tolerance.

Revived Yale & Valencia brands, reversing negative growth trends in OPS (-40%) & GV (-60%) through targeted interventions. Achieved 48.97% of projected OPS and 56.85% of projected units, with 35.77% GV growth and 122.33% DRR performance for Qubo. Reduced ROOS(Retail OOS) from 8.5% to 4.1% by implementing a DF strategy. Improved IDQ(Item Data Quality) scores from 60% to 80% by Q3. Led marketing initiatives, delivering 25% OPS growth through brand days, mini-events, and enhanced visibility. Optimized ad-spend, leading to a 66% increase in spend for brands like Bosch.