Varsha Kandamparambath

Conducted in-depth market research and provided competitive analysis reports for clients in Europe, offering strategic insights for business growth. Planned and executed targeted digital ad campaigns across Europe, the Middle East, and Africa using LinkedIn Ads and Sales Navigator to drive lead generation and conversions. Created detailed analytical reports on campaign performance and website traffic to guide data-driven decision-making and optimize marketing strategies.

Planned and executed email marketing campaigns targeting international customers in the US and Europe, driving engagement and nurturing leads. Led B2B interactions, conducted product demos for international clients, and represented the organization in online international conferences to enhance global presence. Established a system for generating weekly and monthly analytics reports to track performance metrics and inform marketing strategy adjustments.

Conducted comprehensive market research and competitive analysis to craft and effectively communicate the product’s value proposition. Developed and executed marketing programs and campaigns with targeted content and messaging to drive demand and customer acquisition. Collaborated with design, content, acquisition, product, and sales teams to implement cohesive marketing strategies aligned with business objectives.