A post-graduate from Oxford Brookes University with a master's degree in digital marketing in 2022. An experienced marketing practitioner who develops and executes digital marketing strategies based on data-driven insights, resulting in a 50% increase in organic traffic. Orchestrated cross-functional product teams to enhance efficiency by 25% while maintaining high-quality standards. Coordinated with multiple stakeholders and vendors to create a comprehensive go-to-market strategy that boosted ROI by 30%.
Experience
Freelance
Self-employed
Awarded pre-seed funding for an entrepreneurial project from the UK government body. Advancing skills with The (DMA) IDM/CIM (UK) for an Award in Content Marketing Strategy.
Marketing Manager
Arti Collection
Designed & implemented innovative marketing plans, increasing brand awareness and website traffic by 25%. Spearheaded a comprehensive re-branding of products, resulting in an extensive website redesign that boosted customer engagement by 30%. Expanded contact base with email campaigns by 20%.
Sales Advisor
Schuh
Participated in team meetings and Black Friday week to learn about the UK market and consumer insight. Offered CRM services such as Klarna, resulting in a 15% increase in sales.
Product Marketing Manager
Exits Group
Developed & executed B2C/B2B marketing plans with cross-functional teams. Initiated quarterly content strategy for 15+ websites & mobile apps, achieving 20% ROI and 25% lead creation rate. Collaborated with social, digital, and creative teams to optimize search engine visibility, increasing website traffic by 30%.
Product Marketing Executive
Logicserve Technologies
Managed an e-commerce website with roughly 700,000 active users. Identified and optimized 12 essential keywords to secure first-page search engine ranking, resulting in a 64% boost in website traffic. Collaborated with financial institutions for projects leading to 25K+ new customer acquisitions.
Digital Officer Executive
DBS Bank
Pre-launch product trainee for the Digibank team. Conducted end-user software testing and database updates for a customer relationship management system (CRM).
Priority Banking Internship
Axis Bank
Internship focused on priority banking.
Education
Oxford Brookes University
Master of Science
Digital Marketing
Covered management & consumer behavior principles, global brand awareness, simulations, digital marketing strategies & consumer insight, engagement, and social media practices.
NCRD's Institute of Management Studies
Master of Management Studies
Licenses & Certifications
Apple Search Ads Certified
Apple
LinkedIn Marketing Solutions Fundamental Certified
SEO Certified
Hubspot
Content Marketing
Hubspot
Award in Content Marketing Strategy
The DMA & IDM(UK) Group