Rukhsaar Khan

Lead Generation through Google Ads and LinkedIn primarily for US, Europe Market. Achieved 15% M-o-M growth in organic traffic on website within 6 months. Successfully lowered CPA by 40% for Google Ads. Identified high intent ICP using Salesforce and AmpleMarket. Increased DA with steady backlinks from unique domains. Automated customer nurturing email and social media strategy using HubSpot and Dripify. Managing monthly budgets over $30,000 for advertising to give maximum ROI. Optimizing global ABM campaigns and landing page to achieve positive ROI. Experienced with technical SEO and CRO for developing high performing landing pages.

Devising strategy for Paid, SEO, Email, Social, Content & ASO campaigns & executing them to achieve key KPIs. Worked with clients across IT SaaS, BFSI, Telecom and E-commerce industry. Driving targets with outbound/paid initiatives across Facebook, Search, Display, YouTube, Twitter, and LinkedIn. Tracking customer journey through HubSpot and Google Analytics. Trained and managed a team of content creators and graphic designer. Coordinating with internal teams and external agencies including creative, analytics, technology and operations to effectively manage all digital activities. Leading monthly meetings with stakeholders. Providing insights and data-driven recommendations for new client pitches & growth strategies for existing clients. Achieved more than 90% lead targets on a quarterly basis. Managed budgets over $100,000 across all channels for each client. Achieved 150% ROI on ad spends for BFSI clients.

Channel partner training. Preparing and delivering sales pitch.

Created lead nurturing protocols for sales executives. Liaison between customers and sales managers.