Bilal Quraishi

Led cross-functional team to launch 5+ life insurance products resulting in total 200 Cr. sales in first months. Developed 360° content marketing strategies for product launches, leveraging customer insights and market research. Spearheaded targeted brand campaign to boost brand awareness & penetration in South Indian markets. Launched new acquisition campaigns for Salaried, Self-employed, Gen Z, and Millennials. Led e-commerce and app campaigns (e.g., Gpay, Milkbasket) to boost lead generation and website conversions. Led influencer marketing campaigns (comedians) to increase brand affinity among Gen Z. Increased social media campaign conversions by 20% in a transformation program for 100 branches with McKinsey. Planned & launched brand partnership campaigns for channel growth with partners like Boat, Myntra, and Cult Fit. Managed 4,000+ on-ground lead generation activities monthly across India.

Led planning & execution of marketing activities across North India and East India Markets. Project Management of ATL & BTL Activities (Trade Partner Marketing, Seminars, Exhibitions, Radio Ad, Hoardings). Managed digital & social media campaigns, from ideation, media planning, and optimization and performance analysis. Crafted a new loyalty program in key markets resulting in an increase of customer retention by 20%. Introduced a value segment product based on detailed market insights (15% revenue share). Boosted lead generation by over 350% in 3 months through highly targeted digital campaigns.

Conducted competitive analysis and 3 campaigns resulting in a 33% increase in social media engagements. Developed an overall social media strategy to increase engagements leveraging social media analytics. Recommended operational processes, roles, responsibilities and measurements for strategy execution.

I.E. Jiwaji University, Gwalior