Akhilesh Attal
@user.2495449
Sr Media Executive at GroupM Hub
Gurgaon, India
Akhilesh Attal is a performance marketing and programmatic media professional with over 5 years of experience managing digital campaigns across leading DSPs including DV360, Amazon DSP, Trade Desk, and Xandr. He has managed multi-million rupee advertising portfolios for global clients such as Warner Bros, Xiaomi, Coca-Cola, and Mars at GroupM Hub (WPP) and SVG Media (Dentsu). He holds an MBA from Symbiosis University, Pune, and a Bachelor of Commerce from Andhra University.
Experience
Sr Media Executive
GroupM Hub (WPP)
Managing programmatic led activities for key accounts from strategizing, media planning, execution, optimization to retention and revenue growth across multiple DSPs. Managed programmatic portfolio for clients including Warner Bros, Universal Pictures, Bayer, Xiaomi, Coca-Cola, Mars and Nestle.
Media Planner
SVG Media (Dentsu)
Managed end to end campaigns directly with different ad technologies such as SSPs, DSPs, Ad Exchanges. Achieved benchmarks based on CPM, CPC, CPV, CPI, CPA.
Sr PPC Executive
Managed multiple accounts on Google Ads and Meta Ads. Lead performance marketing activities with 30% drop in cost per lead and 43% increase in number of leads.
Business Executive
MEDIACOM (GroupM)
Creating and optimizing biddable media such as Google Ads, Bing Ads and social media for Dell India.
Digital Marketing Executive
Nalli Silks Sarees Pvt Ltd
Led new customer acquisition campaigns through SEM, social media marketing and content marketing. Led brand penetration in Australia resulting in 18% of overall sales.
Social Media Executive
Zamstars
Managed online presence and generating online leads using different social media platforms and search platforms.
Education
Symbiosis University, Pune
MBA
Andhra University, Visakhapatnam
Bachelor of Commerce