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Anjali GumbarAG

Anjali Gumbar

@user.2516553

Performance Marketing Manager | Google Ads | Meta Ads | D2C Brands

Gurgaon, India

https://www.linkedin.com/in/anjali-gumbar

ANS Commerce (A Flipkart Group)Jaipur National University

Anjali Gumbar is a strategic and analytical Performance Marketing Manager with over 3 years of experience managing Google and Meta Ads for leading brands including Dabur, Shop Ziddi, and Grandpitstop. She has consistently delivered high ROI for clients across industries, achieved 30%+ ROI growth at ANS Commerce, and was recognized as a top performer at Cognizant Technology Solutions. Her expertise spans SEM, Google Display, Facebook Ads, analytics, and campaign optimization with monthly budgets of up to $20,000.

Experience

Performance Marketing Manager

ANS Commerce (A Flipkart Group)

•Nov 2023 - Apr 2024

Owned end-to-end setup, execution, measurement, optimization, and analytics of paid campaigns across SEM, Google Display, and Facebook. Conducted A/B testing, managed a team of digital marketing associates, and delivered quantifiable improvements in ROI and CPA.

Product Subject Matter Expert - Search

Cognizant Technology Solutions

•Jul 2021 - Nov 2023

Operated as SME for Google Ads globally. Created, analyzed, and optimized Google Ads campaigns across Search, Display, Video, and Apps. Provided global training and assisted Team Leader in reviews and dashboards.

Process Developer - National Australia Bank

Genpact

•Sep 2019 - Feb 2021

Authorized and underwrote loans for National Australia Bank. Reviewed and verified loan applications, analyzed loan risk, and coordinated with onshore bankers.

Education

Jaipur National University

Marketing

Jun 2019 - Dec 2020

University Maharani College

Business Administration

Jul 2011 - Jul 2014

Licenses & Certifications

Google Ads Search Certification

Google Skillshop

Google Analytics Certification

Google Skillshop

LinkedIn Skill Assessment - Google Ads

LinkedIn

Search Ads 360 Certification

Google Skillshop

Skills

Google Ads
Google Analytics
Facebook Ads Manager
Meta Business Suite
Google Tag Manager
Google Merchant Center
Shopify
Social Media Marketing
Campaign Optimization
Campaign Reporting
Pay-per-click Marketing
Keyword Research
Split Testing
Microsoft Excel
Microsoft Office
Leadership & Teamwork
Time Management
Marketing Research
Media Planning
Campaign Strategy
SA360
ChatGPT
Canva