Akshay Kapoor

Generating leads and propelling brand awareness for EXIM business unit across international markets. Constructed data-driven funnels for Domestic & EXIM Finance. Led social media campaigns with agencies maximizing brand awareness. Managed partnerships and event marketing across India, Mexico, Singapore, Asia, EU, and UAE.

Drove user acquisition for Neo Banking business achieving 65% increase in Monthly Active Users. Developed email marketing campaigns increasing qualified leads by 6%. Led brand communication strategy and GTM strategy for iOS and Android platforms. Increased Digital Gold Sales by 40%, Transactions by 35% MoM, MRR by 22%, reduced Customer Churn Rate by 40%, grew Social Media Following by 158%.

Built and maintained relationships with key payments partners across APAC including MasterCard, NPCI India and Singapore, Yes Bank, and ICICI Bank. Led setup of subsidiary in Singapore and rolled out solution in The Philippines, Bhutan, and Nepal. Onboarded 2.5 lakh merchants across India for SoftPOS solution.

Identified opportunities to cross-sell and upsell resulting in 55% increase in revenue from existing customers. Conducted rigorous analysis of large volumes of transaction and customer data. Collaborated with BI and Analytics teams to build measurement models and dashboards.