Kirubash K

Identifying a Go-to-market strategy for expanding Adyogi's B2B Lead Generation into the UK and the UAE geographies by establishing strategic partnerships with Trade bodies and other supplementary service providers. Setting up a new revenue stream through the acquisition of Cross-border clients & International clients through LinkedIn, Email & Paid Marketing. Establishing a new business vertical for Adyogi to help International brands set up their business in India through Digital channels such as Marketplaces and D2C websites.

Performance Marketing. Driving company revenue through conversion of prospects with a critical focus on Indian eCommerce SMEs through Paid Ads (Meta & Google) which contributed to 32% of overall new acquisition in the year 2021. Liaising with the Marketing team for marketing collaterals (e-books, Testimonials, case studies etc.,) for promotion on Ads to generate new leads for the Growth team. Achieved a conversion rate of 28% from SQLs to customers from the inbound channel while ensuring inbound sales team's average at 25%.

Responsible for acquiring key restaurant chains in the city through ATL/BTL actvities. Upsell and Crossell various product suites of dineouts for restaurants and ensure increased product usage of the Saas products. Understand restaurant business and monitor competitor strategies, pricing to help restauarnts increase their reservation rate.