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Amit Bisht

@user.2447185

Senior Manager | Digital Advertising & Campaign Management

Delhi, India

U2opia MobileWelingkar Institute of Management

Amit Bisht is an advertising professional with hands-on experience in planning and managing digital campaigns, advertising operations, client management, and team leadership. He is currently a Senior Manager at U2opia Mobile, where he generates leads, onboards clients, and manages and optimizes ad campaigns. He has previously held senior roles at Hogarth Studios, Dentsu, and Publicis Sapient, managing portfolios with quarterly spends above $1 million and handling brand safety, campaign performance, and programmatic advertising using tools such as DV360, DCM, and IAS.

Experience

Senior Manager

U2opia Mobile

•Sep 2024 - Present•Gurugram

Generating leads and pitching tailored digital services. Onboarding new clients and setting up their accounts for success. Managing and optimizing ad campaigns to maximize results. Crafting a comprehensive digital strategy for each new account.

Senior Lead Analyst

Hogarth Studios

•Aug 2022 - Aug 2024•Gurugram

Responsible for handling client communication and publisher management. Managing team and tracking monthly performance of each resource for efficient utilization. Strategic team management to meet SLAs. Proactively troubleshoot issues related to Brand Safety and Campaign Performance. Taking care of campaign performance reporting, Pre QA, Tracking and Post QA.

Media Manager

Dentsu

•Apr 2022 - Jul 2022•Gurugram

Handling Reckitt Health and HYHO Portfolio. Media Buying, Media Billing and Investment planning. Taking care of Performance Reports of Google Ads, Meta Ads, DV360. Coordinating with Vendors like Disney, Outbrain, Moj etc. Following market trends and presenting creative ideas.

Media Analyst

Publicis Sapient

•Mar 2021 - Apr 2022•Gurugram

Managing campaigns on multiple channels. Worked on Brand Safety tools like IAS, Doubleverify and Moat. Handling client and campaign delivery with quarterly spends above $1 million. Accountable for end-to-end account delivery, optimization and scaling of strategic accounts.

Education

Welingkar Institute of Management

PGDM

Media Buying and Planning

Jun 2019 - Jun 2021

Mumbai

Delhi University

B.Com

Marketing

Jun 2015 - Oct 2018

Licenses & Certifications

CM 360, DV360 Certification

Google

Advance Diploma in Digital Marketing

DIDM

Skills

Business Development
Lead Generation
Campaign Strategy
Client Communication
Client Handling
Team Management
Account Management
Media Buying
Media Planning
DCM
DV360
Integral Ad Science
DoubleVerify
Apollo.io
Lusha
Meta Ads
MS Excel
PowerPoint
JIRA
Google Ads