Tamal Roy

Implemented analytics and tracking systems to identify lead sources and optimized the website for lead generation, followed by targeted drip email campaigns. Secured strategic partnerships with top OEMs like Google, Adobe, GitLab, AWS, and Microsoft, and established end-to-end sales readiness systems, contributing to business expansion in the US, Gulf, and Dubai, and earning a Global Achievers Award.

Executed comprehensive Email Marketing and Drip Automated Campaigns, enhancing customer retention and driving revenue across diverse industries. Spearheaded the design of end-to-end user journeys, optimized segmentation strategies, and implemented advanced marketing automation using tools like Twilio SendGrid, Klaviyo, and HubSpot. Spearheaded advanced SEO strategies and lead generation efforts, while managing Google Ad campaigns and overseeing team operations, driving impactful email marketing and automation initiatives.

Delivered career counseling and mentoring for digital marketing programs, conducted demo sessions and webinars, and managed course content and progress tracking. Facilitated onboarding and loan procedures, collaborated with MICA to develop digital marketing curriculum content, and served as an advisor to their internal team.