Shashank Singh

Co-Founded & Spearheaded the end-to-end creation, development, and promotion of the centre. Managed core financial operations and collaborated on marketing budgeting alongside investors. Established and guided a team dedicated to crafting the brand's identity, vision, and mission. Orchestrated strategic partnerships with industry-leading brands like Decathlon. Facilitated effective communication among all involved parties. Strategized and implemented digital marketing initiatives to enhance brand recognition and drive lead generation.

Led strategic discussions with executive leadership to formulate and drive business growth initiatives. Managed and mentored a multifaceted team comprising graphic designers, business development executives, content writers, and digital marketers, fostering a collaborative and high-performing work culture. Devised and executed comprehensive strategies for business expansion and development, leveraging team expertise and cross-functional collaboration. Directed the rebranding efforts of the company and its subsidiaries, orchestrating seamless coordination among teams to ensure brand consistency and alignment with strategic objectives. Managed monthly marketing budgets, optimizing resource allocation for maximum impact and return on investment. Took charge of all social media platforms, developing content calendars and overseeing daily postings and engaging reels, driving brand visibility and audience engagement. Collaborated closely with technical teams to drive website and application development initiatives, aligning digital presence with brand strategy and user experience goals. Conducted thorough market analysis and trend research, leveraging insights to craft robust and cohesive brand-building strategies that resonated with target audiences and drove sustainable growth. Led the conceptualization, development, and execution of digital ad campaigns on platforms such as Meta and Google, guiding a team of digital marketers to achieve targeted reach and engagement.

Mentored and coached team members in implementing and leveraging tracking tools like Google Analytics, Google Tag Manager, Buffer, and Hotjar for comprehensive website and application traffic analysis, optimizing conversions and user experience. Strategized and executed successful funnel structures utilizing GTM and Facebook Pixels, leading to effective audience retargeting strategies, with a focus on continuous team learning and skill development. Championed content strategy development for SEO purposes, leading the team in generating quality backlinks for websites, enhancing online visibility and organic search rankings through collaborative efforts and knowledge sharing.

Mentored and collaborated with a team of business development associates, guiding them in crafting compelling sales pitches and nurturing customer relationships to drive conversions and enhance customer satisfaction. Led the customer journey from initial engagement to final conversion and subsequent onboarding, ensuring a seamless experience and fostering long-term customer loyalty. Facilitated collaboration between the marketing team and business development associates to develop targeted marketing campaigns for relevant leads, aligning strategies for maximum impact and conversion rates. Provided valuable insights and inputs to the technical team for app development, contributing to the creation of a user-centric and high-performance application that met both business and customer needs effectively.

Held a survey for the company for gathering details of the shops around the designated area. Entered data in an excel and prepared a report.

Conducted a manual survey of communities under NGO. Coordinated between NGO and local communities for their needs. Prepared a report on community for presenting to donors and volunteers.

Oversaw the development of grassroot level players (U9 & U12) right from basic skills to advance level. Organized Inter-Academy tournament for developing competitive skill. Counselled parents for future development and interest of the players.