Shayani Mukherjee

Responsible for media planning for the company and measuring marketing communication tactics. Conceptualizing and help in creating new collateral for the segment. Plan and execute product launches and industry seminars. Responsible for handling industry-specific public relations communication, curating events, and seminars for the Cooling division. Assist in creative development of marketing collateral. Organizing and planning experiential partner workshops.

Marketing Communications - handling marketing communications for India region. Conceptualizing and designing new marketing collateral. Evaluating the content reach to targeted customers. Designing new logo for existing product. Closely work with Product managers. Curating experiential events for Product Launches, seminar and conferences. Participating in exclusive exhibitions. PR - Liaising with various industry magazines. Working on SEO and website management using Adobe Experience Manager, Hubspot, Google Analytics and Adobe Analytics.

Handling retailers in the mall and curating experiential events and activities in collaboration with focused premium brands. Format campaigns for new brands on board. Influence driven campaigns to promote specific brands. Plan & execute Advertorials in collaboration with premium magazines. Curate HNI connects, Loyalty program catering to customers of specific brands.

Conceptualizing and executing events for corporate organizations (Cognizant, Daimler, Air Asia, PayPal). Managed quality assurance program. Developed and maintained courteous and effective working relationships. Created plans and communicated deadlines to ensure projects were completed on time.