Sam AR
@subbiyaharunachalam
Ecommerce Head at LEEFORD HEALTHCARE LIMITED
India
Subbiyah Arunachalam is an ex-Amazonian and results-oriented Marketing, Sales, and E-commerce leader with over 13 years of experience. He has a proven track record of driving revenue growth and profitability by scaling brands and optimizing marketing spend. He specializes in business strategy and brand management to enhance market position and improve marketplace performance through efficiency and data-driven decision-making.
Experience
Ecommerce Head
LEEFORD HEALTHCARE LIMITED
Achieved 8x business growth in 3 months for a beauty start up by maximizing a cost-effective ad budget capped at 30%, significantly expanding market share. Directed a 40-member team to develop 150 optimized PDPs for 90 SKUs, boosting visibility across 15 in-house brands on major marketplaces. Refined PPC strategy, reducing ACOS from 56% to 24% and tripling profitability from 16% to 48%.
Director of Ecommerce Operations
FLAPEN LTD
Promoted to Director of Ecommerce Operations within 3 months by surpassing Brand Manager targets; boosted customer satisfaction by 25% and secured a client rating of 4.8/5 through improved service strategies.
Business Head of Market Places
R3N VENTURES PRIVATE LTD
Enhanced KPIs and launched bulk listings for 1,500+ SKUs, boosting conversions by 30%; refined ad campaigns to cut spend by 50% and raised ROI by 15%.
Senior Ecommerce Manager
VCARE GROUP
Spearheaded a 20-member team to drive 6X revenue growth for three Beauty & Skincare brands, increasing profitability from 12% to 26%; optimized spend & streamlined ops within 25–30% budget cap.
Customer Support
AMAZON
Delivered high-volume support during peak seasons (up to 120 tickets/day), maintaining SLA compliance and a 95% resolution rate under tight deadlines.
Various Marketing Centric Roles
Yellowthread, Direct Shops, Allied Solutions Group, Inttellix Security Solutions Pvt. Ltd, Lilac Academy, Accel IT Academy
Worked in various marketing centric roles across multiple organizations.
Education
Alagappa University
Bachelor of Computer Applications (BCA)
Computer Applications
Thiagarajar Polytechnic
Diploma in Computer Technology (DCT)
Computer Technology