Sonia Mathias

Provided regular updates on weekly progress to team members and organizational stakeholders, ensuring transparency and alignment with the product’s organic growth. Weekly meetings with Product, Tech, and Design teams to review achievements and collaborate on product initiatives.

Created and managed a team of SEO Specialists, Freelance Content Writers, and Content Reviewers. Successfully implemented SEO strategies resulting in a noteworthy 500% increase in Organic Monthly Active Users (MAU) since 2021. Explored & Experimented with an initiative to drive Discover Traffic through Web Stories, yielding approximately 2 million impressions, & 100K clicks.

Worked on Online Reputation Management (ORM) activities for the launch of the "Scaler Academy" program, ensuring positive brand representation. Set up and Managed the Google Listing.

Website Audit and Keyword Mapping based on the keywords researched. Overhauled SEO for the sites including meta-data, long-tail key phrases and enhanced content. Website Content Optimization to increase organic search engine page rank. Performed On-page activities and created a Link-Building strategy. Analyzing and reporting on website and digital marketing activity using Google analytics and other reporting tools. Social Media Marketing Plan and Content development for Social Media Marketing and PPC.

Collaborated closely with the Organic Growth Director and cross-functional teams to devise and execute ORM strategies aligned with organizational objectives. Worked in tandem with the team to curate and publish the success stories of our learners on our platform, enhancing brand credibility and consumer trust. Engaged and collaborated with Influencers in the Edtech YouTube community to review our courses, expanding our reach and credibility.