SANDEEP SINGH

Responsible for leading the execution of marketing campaigns by coordinating with the marketing team to build various complex Marketo campaigns and provide recommendations and enhancement of current processes. Manage and optimize asset templates for emails and landing pages, adjust Marketo smart lists and flows to ensure campaign requirements are met. Design and develop comprehensive Marketo nurture and drip campaigns. Experience in creating Marketo workflows, programs, and templates to support marketing initiatives, leveraging Marketo's advanced features like dynamic content, segmentation, personalization. Velocity/Email scripting knowledge for advanced email personalization. Manage and execute quantitative analysis by leveraging Salesforce and Marketo to measure e-mail campaign performance, conversions on marketing campaigns, pipeline creation, and provide ad-hoc reporting support for the marketing team. Experience in Creating a marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies and functional mapping of integration. Work with webhooks and flow boosts and other Marketo modules such as account-based marketing (ABM) campaigns, predictive content/audience, Marketo Sales insight. Creating SFDC repot to show the pipeline and opportunity number for each quarter. Tools worked - Adobe Marketo Engage, Salesforce CRM, Zoom, ON24 Webinar, SFMC, Splash, Certain, SFDC report.

Interact with key business owners (markets, geos) to define most effective program. Set, test, launch campaigns, newsletters, webinars and nurture tracks in platform (Marketo). Test and learn to ensure maximum impact and continuous improvement. Sharing reports on performance like email performance, Email link performance, landing page performance, program performance reports. Collaborate with stakeholders across the organization to provide insights and capture business requirements needed to build Marketo campaigns that support business goals. Manage leads and contact databases, import contact to specific target list. Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Experience with Marketo Revenue Cycle Model/Revenue Cycle Explorer preferred. Evaluate campaign metrics and distribute campaign performance to the marketing team. Develop, build, and test marketing campaigns including engagement programs, campaigns leveraging. Educating internal Marketo users on our instance best practices and how to operate within Marketo. Managing contacts in Salesforce and Importing contacts for companies. Strong independent project management skills. Capable of handling multiple tasks with competing priorities under minimal supervision.

Provide assistance in managing the production support issues for web-based application support & maintenance and providing resolution to business partners. Liaised with business and technology areas to fully understand their needs, consult and work with them to deliver appropriate solutions & services on time. Led and managed projects right from initiation through planning, requirements, construction to implementation and post-implementation reviews. Gathered, analysed, documented, and managed business requirements in the process of initiating solutions or responding to requests for assistance from business partners. Generated test strategies, test plans, test cases and implementation plan for projects. Worked in all the three environments UAT, Stage and Production. Resolved business partners and took sing-offs from business to implement the change in production. Worked in coordination with business partners to perform the business validation and take sing-off on User Acceptance Test (UAT) on test report.

Review the requirements of client marketing communications projects and coordinate with the marketing automation production team. Handling a team of 6 resources and working closely with various stakeholders to understand the timelines of various deliverables. Providing trainings to new joiners to Marketo platform and other tools. Oversee the team and ensure they are successfully delivering against deadlines, meeting SLAs and responding effectively to work. Manage end-to-end email marketing campaigns including planning, targeting, set-up, testing & execution. Creating Landing Pages, Forms, Emails, and smart campaigns in Marketo according to business plans. Created Email, Event, and Engagement programs in Marketo based upon the business plans. A/B testing on subject lines, calls-to-action & headlines that increased open rates and customer engagement. Dynamic content using snippets and Segmentation, Using Tokens. Act as liaison point with campaign team colleagues onshore to ensure successful collaboration resulting in effective scheduling and planning of agreed campaigns. Design, develop, launch, and maintain Marketo campaigns/programs: webinars, in-person events, gated content, email blasts. Generating reports such as Email performance, Email Link Performance, and Landing page Performance. Create automated campaigns and own workflows using Smart Campaigns, Smart Lists in Marketo. Define and implement QA process, procedure, workflow and develop documentation. Serving multiple clients across geographies and provide consultancy to field marketers for their campaign. Through knowledge transfer or training opportunities, ensure each member is fully equipped to fulfil the expectations of their designated role. Set up, facilitate, and participate in various meetings with stakeholders and working groups. Outputs include project and stakeholder project plans, minutes of meeting, etc. Initiate project calls between production team, stakeholders, and other vendors (if applicable

Design, build, execute and optimize marketing programs and campaigns within Marketo and Salesforce.com to deliver measurable results. Create emails, landing pages, templates, forms, nurture programs, lead scoring, in accordance with industry best practices and Kaseya standards. Test and QA marketing automation programs. Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc. Conduct A/B test and multivariate testing on subject lines, creative and copy tests; consistently meet or exceed key performance indicators.

Partner closely with corporate and field marketing teams to plan and execute projects, as well as support day-to-day operational needs. Build and manage a marketing operations team in India to support marketing automation, campaign execution, data analysis, QA, etc. Create emails, landing pages, templates, forms, drip nurture programs in Marketo with industry best practices. Test and QA marketing automation programs. Manage the contact database, upload lists, maintain segmentation, uphold data hygiene standards. Oversee various technology integrations including webinar platforms, data enhancement tools, etc.