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Ashik N R

@ashiknr

Digital Marketer

Bengaluru

https://www.linkedin.com/in/ashiknr/

Page Industries LtdIMT - Ghaziabad

Results-driven Digital Marketing Manager with 7 years of experience in SEO, SEM, content marketing, and social media management. Proven track record of developing data-driven marketing strategies to improve brand visibility and drive online conversions. Adept at leveraging analytics to optimize campaign performance and increase ROI.

Experience

Assistant Manager - Digital Media Marketing

Page Industries Ltd

Full-Time•May 2022 - Present•Bengaluru, India

Designed and implemented digital marketing strategies that increased website traffic by 44% and improved conversion rates by 50% within 6 months. Led on-site and off-site SEO initiatives, resulting in a 100% improvement in organic search rankings. Managed PPC campaigns across Google Ads and Facebook Ads, optimizing ad copy and targeting to increase CTR by 67% and reduce CPA by 17%. Utilized Google Analytics and SEMrush to track campaign performance, generate reports, and adjust strategies to maximize ROI. Created and managed social media content across platforms, increasing follower engagement by 15-20% MoM and boosting brand awareness. Developed and executed multi-channel digital marketing campaigns to promote product launches, increasing online sales by 40%. Implemented A/B testing strategies for landing pages and email campaigns, improving conversion rates by 20%. Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies. Managed inventory levels to minimize stock outs while reducing overhead costs.

Assistant Digital Marketing Manager

DaMENSCH

Full-Time•Mar 2020 - May 2022•Bengaluru, India

Designed and implemented digital marketing strategies that increased website traffic by 700% and improved conversion rates by 150% within 2 years. Led on-site and off-site SEO initiatives, resulting in a 100% improvement in organic search rankings. Managed PPC campaigns across Google Ads and Facebook Ads, optimizing ad copy and targeting to increase CTR by 100% and reduce CPA by 30%. Utilized Google Analytics and SEMrush to track campaign performance, generate reports, and adjust strategies to maximize ROI. Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness. Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts. Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives. Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement. Managed digital advertising budgets efficiently, maximizing ROI across all campaigns. Leveraged data-driven insights to make strategic decisions, significantly improving marketing effectiveness.

Digital Marketing Specialist

Rapido

Full-Time•Apr 2019 - Mar 2020•Bengaluru, India

Optimized e-commerce campaigns through A/B testing to increase online sales. Strengthened online presence by creating engaging social media content and managing multiple platforms. Created high intent Universal App install campaigns to drive customer acquisition. Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management. Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance. Increased brand visibility by developing and implementing data-driven digital marketing strategies. Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.

Digital Marketing Specialist

Cityinfo Services Pvt. Ltd.

Full-Time•Apr 2018 - Feb 2019•Bengaluru, India

Strengthened online presence by creating engaging social media content and managing multiple platforms. Evaluated market trends to stay current on consumer and competitor changes. Created content strategies for digital media. Generated quality leads by running lead generation campaign.

Associate Marketing Executive

Ballyhoo Today

Full-Time•Dec 2017 - Mar 2018•Bengaluru, India

Conducted market research to identify new opportunities and target markets. Created and managed social media campaigns to increase brand engagement. Devised content strategy to effectively engage target audiences.

Education

IMT - Ghaziabad

Post Graduation Program: Management

Management

Dec 2020 - Dec 2021

Canara Engineering College - Mangaluru

BE

Computer Science

Aug 2011 - May 2015

Licenses & Certifications

LinkedIn 5 Day Workshop

Vaibhav Sisinty

• No expiration

Google Ads Display Certification

Academy for Ads

• No expiration

Digital Sales Certificate

Academy for Ads

• No expiration

Activate customer-centric marketing

Academy for Ads

• No expiration

Google Analytics Individual Qualification

Academy for Ads

• No expiration

Google My Business Basics

Academy for Ads

• No expiration

Google Ads Fundamentals

Academy for Ads

• No expiration

Advanced Google Analytics

Google Analytics Academy

• No expiration

Google Analytics for Beginners

Google Analytics Academy

• No expiration

The Fundamentals of Digital Marketing

Google

• No expiration

Digital Unlocked

• No expiration

Charlene Li on Digital Leadership

LinkedIn Learning

• No expiration

Basics of Digital Marketing

Manipal Prolearn

• No expiration

Professional Training in Java and J2EE

Uttara Info Solutions

• No expiration

Skills

SEO
SEM
Social Media Marketing
Content Marketing
Keyword research
On-page/off-page optimization
Technical SEO
Google Ads
PPC campaigns
Facebook Ads
Instagram Ads
LinkedIn
Twitter
Content strategy
Blogging
Email Marketing
Google Analytics
SEMrush
Moz
HubSpot
Clevertap
AppsFlyer
Mailchimp
Constant Contact
A/B testing
Segmentation
Ahrefs
Google Tag Manager
WordPress
Shopify
Fynd
Canva
E-commerce Marketing
Social Media Optimization
Brand Marketing
Strategic Planning
Project management
Negotiation
Sales Growth