Results-driven Digital Marketing Manager with 7 years of experience in SEO, SEM, content marketing, and social media management. Proven track record of developing data-driven marketing strategies to improve brand visibility and drive online conversions. Adept at leveraging analytics to optimize campaign performance and increase ROI.
Experience
Assistant Manager - Digital Media Marketing
Page Industries Ltd
Designed and implemented digital marketing strategies that increased website traffic by 44% and improved conversion rates by 50% within 6 months. Led on-site and off-site SEO initiatives, resulting in a 100% improvement in organic search rankings. Managed PPC campaigns across Google Ads and Facebook Ads, optimizing ad copy and targeting to increase CTR by 67% and reduce CPA by 17%. Utilized Google Analytics and SEMrush to track campaign performance, generate reports, and adjust strategies to maximize ROI. Created and managed social media content across platforms, increasing follower engagement by 15-20% MoM and boosting brand awareness. Developed and executed multi-channel digital marketing campaigns to promote product launches, increasing online sales by 40%. Implemented A/B testing strategies for landing pages and email campaigns, improving conversion rates by 20%. Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies. Managed inventory levels to minimize stock outs while reducing overhead costs.
Assistant Digital Marketing Manager
DaMENSCH
Designed and implemented digital marketing strategies that increased website traffic by 700% and improved conversion rates by 150% within 2 years. Led on-site and off-site SEO initiatives, resulting in a 100% improvement in organic search rankings. Managed PPC campaigns across Google Ads and Facebook Ads, optimizing ad copy and targeting to increase CTR by 100% and reduce CPA by 30%. Utilized Google Analytics and SEMrush to track campaign performance, generate reports, and adjust strategies to maximize ROI. Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness. Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts. Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives. Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement. Managed digital advertising budgets efficiently, maximizing ROI across all campaigns. Leveraged data-driven insights to make strategic decisions, significantly improving marketing effectiveness.
Digital Marketing Specialist
Rapido
Optimized e-commerce campaigns through A/B testing to increase online sales. Strengthened online presence by creating engaging social media content and managing multiple platforms. Created high intent Universal App install campaigns to drive customer acquisition. Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management. Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance. Increased brand visibility by developing and implementing data-driven digital marketing strategies. Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
Digital Marketing Specialist
Cityinfo Services Pvt. Ltd.
Strengthened online presence by creating engaging social media content and managing multiple platforms. Evaluated market trends to stay current on consumer and competitor changes. Created content strategies for digital media. Generated quality leads by running lead generation campaign.
Associate Marketing Executive
Ballyhoo Today
Conducted market research to identify new opportunities and target markets. Created and managed social media campaigns to increase brand engagement. Devised content strategy to effectively engage target audiences.
Education
IMT - Ghaziabad
Post Graduation Program: Management
Management
Canara Engineering College - Mangaluru
BE
Computer Science
Licenses & Certifications
LinkedIn 5 Day Workshop
Vaibhav Sisinty
Google Ads Display Certification
Academy for Ads
Digital Sales Certificate
Academy for Ads
Activate customer-centric marketing
Academy for Ads
Google Analytics Individual Qualification
Academy for Ads
Google My Business Basics
Academy for Ads
Google Ads Fundamentals
Academy for Ads
Advanced Google Analytics
Google Analytics Academy
Google Analytics for Beginners
Google Analytics Academy
The Fundamentals of Digital Marketing
Digital Unlocked
Charlene Li on Digital Leadership
LinkedIn Learning
Basics of Digital Marketing
Manipal Prolearn
Professional Training in Java and J2EE
Uttara Info Solutions