Shiyamala Devi

Oversaw the Marketo platform, managing 24/7 operations, lead generation processes, email deliverability, and consent management (GDPR, CASL). Responsibilities included campaign setup, design studio management, database monitoring, and administration/governance (user management, SSO, workflows). Key activities involved setting up integrations (Salesforce, RingLead, Demandbase, LinkedIn), conducting training, and leading data migration strategies (Marketo to MS Dynamics 365).

Worked closely with stakeholders to identify business and functional requirements. Managed the inbound lead funnel and demand generation activities, creating content (webinars, eBooks) and designing email nurture programs. Optimized the sales process using content and technology, and delivered communications for VMworld.

Managed digital campaigns in Eloqua to align with marketing objectives. Collaborated with cross-functional stakeholders to set campaign objectives and ensure proper tagging. Performed real-time campaign analysis and post-campaign reporting, while supporting targeted lead and demand generation activities.

Created emails, landing pages, and forms in Adobe Campaign and Eloqua. Built complex journey flows, performed QA testing, and generated reports for campaign analysis. Managed projects, created segmentation, and executed lead scoring models. Provided quarterly executive-level presentations (QBR) to clients.