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SHASHWATH PATEL

@shashwathpatel

Senior Manager - Sales and Marketing at aiit Institute

Bengaluru

www.linkedin.com/in/shashwath-patel-82a965180

aiit InstituteNIE Institute of Technology

Result-oriented professional with over 4.5 years of experience in Sales, Marketing, Business Development, and Operations. Proven ability to establish effective Sales & Marketing strategies and campaigns across B2B and B2C sectors. Expertise includes driving revenue growth, optimizing ROI, managing budgets, and leading high-performing teams to achieve ambitious goals.

Experience

Senior Manager – Sales & Marketing

aiit Institute

Sep 2023 - PresentBengaluru

Leading and guiding a high-performing team to achieve revenue goals through collaboration, training, and performance reviews. Conducting market research and developing data-driven sales and marketing strategies to align with market demands. Strategically managing budgets, minimizing CPA, and optimizing ROI across various marketing channels. Establishing partnerships with engineering colleges to drive enrolments and expand market reach. Implementing consultative sales techniques, enhancing sales processes, and actively contributing to the organization's growth through strategic planning.

Cluster Manager – Sales & Marketing

Think & Learn Pvt. Ltd

Sep 2021 - Sep 2023Bengaluru

Handling Business Operations, owning end to end Sales Funnel of 4 Branches in Bangalore. Conduct Market Research, analyze Market Trends to develop and implement effective Sales & Marketing Strategy to increase Sales and Revenue and identify new Business Opportunities for the organization. Team Management, deliver in Hiring, Sales & Marketing Training, Mentoring the team of Sales & Marketing professionals to execute B2B, B2C, BTL Campaigns for Lead generation, Walk-in generation building strong Sales Funnel to improve ROI (Return on Investment) & Revenue growth. Conduct discussions, Negotiate Contracts, Liaison, Close Agreements /MoU with B2B clients (Schools & Colleges, Clubs & Communities, Corporates) for B2B Sales, BTL Activations or for B2B Marketing. Develop Monthly, Quarterly & Annual Business planning, Budgeting & Revenue Forecasting, execute and review & track the same using CRM tools Leadsquared, Salesforce, Tableau, SuccessFactors. Build and manage a strong Sales Funnel to exceed the set Goals.

Sr – Business Development Associate

Think & Learn Pvt. Ltd

Dec 2019 - Sep 2021Karnataka

Relationship Development with existing clients and attract new clients, increasing revenue and sales growth, establishing Business Strategic partnerships. Complete Sales cycle management and Sales Process from Lead generation to Closure of K3, K10, K12 and Test prep Edtech SaaS (Software as a Service) products and increase the volume of B2B Sales & B2C Sales. Travelling & Conduct Product Presentation through Inside Sales & Field Sales (Outside Sales/Direct Sales) work models and Knowledge sharing to onboard new clients. Develop and maintain Relationships with existing clients for Upselling and Upgradations sales on current Subscriptions. Follow-up potential clients providing product usability, Building Relationships. Manage a team of new sales executives and interns, Training & Handholding them as a Team Leader upholding Team and Self Performance, Goals and Targets Achievement.

Business Development Executive

Call IN IT Solutions Pvt. Ltd

Jul 2019 - Nov 2019Karnataka

Individual contributor working on ERP (Enterprise Resource Planning) – Billing Software, SaaS and CRM (Customer Relationship Management) B2B Sales generated from MSME (Micro, Small & Medium Enterprises). Own Prospecting, Lead Generation, Sales qualification & initial client calls, ensuring the team meets monthly revenue targets. Manage the complete outbound and inbound sales funnel, talk to prospects, understand the client requirements and qualify them. Identify qualified prospects and navigate company structures to identify decision makers, negotiate, close agreement/deals on ERP products. Data Mining, Cold Calling, Emailing, Using Business Networking Sites and social media, Promoting products and services, Researching and evaluating additional leads/prospects through Web search.

Education

NIE Institute of Technology

B.E

Electronics and Communication

Aug 2015 - Jul 2019Grade: 6.8 GPA

Licenses & Certifications

Business Development Training Completion Certification

Think and Learn Pvt. Ltd

Issued: Dec 2019Expires: Mar 2020

Skills

Business Development & Management
Sales Strategy
Marketing Strategy
End to End Sales Cycle Management
Business planning & Analysis
Market Penetration & Remarketing
Team Handling & Management
Training & Development
B2B Sales
B2B Marketing
Market Research & Analysis
Liaising & Collaborations
Sales and Revenue Forecasting
Edtech
SaaS
ERP
B2B Sales and Marketing
Campaign Management
Lead Generation and Walk-in Generation
Budget Planning & Vendor Management
Retention and Upselling
Leadsquared
Salesforce
Tableau
SuccessFactors