Kuldeep Solanki

Manage day-to-day trafficking of ad campaigns across advertising platforms, with a focus on paid search, social and native (Google Ads, Bing, Yahoo Gemini, Facebook, Taboola, Outbrain, Quora, Xandr MSN, MGID, Dianomi, Baidu). Optimize campaigns with a focus on performance margins at scale. Setting platform goals (Spend, Revenue, ROI, PVPS, RPC) and planning new campaign launch/re-activation strategies to meet the KPI. Perform A/B testing for optimizations, targeting, and all other variables. Strategizing Ad Creatives & Ad Content (Image, Headline, Text) on various platforms. Content curation of Forbes articles & create new combinations. Designing playbook for workflow and setting up best practices for campaign optimization. Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. Creating new Ad Placements for latest Ad Campaigns given by the brand or client & send it for trafficking on DCM. Wrapping 3rd Party Tags (IAS,Crossix & etc) on the Ad Placements. Making Competitive reports and analysis using Nielsen Ad Intel, Pathmatics & Comscore.

Dedicated to SSP side (Behalf of the publisher & different projects & integration such as Content Monetization, Header Bidder, Open Bidding, Prebid and others). Onboarding new publishers, setting up campaigns & configurations before launching it live. Analyzing the trend of the various bidders in the Header Bidding Wrapper & creating a tech check report. Responsibility of troubleshooting via RTB for the bidders which are unable transact. Conducting A/B Testing on the creatives & SERP page in order to optimize & upscale the impressions, L2A’s, R2A’s & RPM simultaneously. Optimizing, analysing & following trends 100+ publishers in a month & present it to account managers for further scaling & upbringing. Preparing & pivoting Tech Check Reports i.e Server Side & Client Side Timeouts, Valid Bid Rate, Cookie Match Rate. To develop and implement best-practice operations standards.