Shubham Seth

Achieved a remarkable 15% Month over Month Growth in business Revenue. Led the successful launch of Licious chicken MASALA through robust Go to market Strategy (GTM) leveraging through analysis and Market Knowledge. Contributed to a 5% month over month increase in MT (Modern trade) additions. Effectively managed a target of MT 40 lakh and GT 10 lakh. Supervised a team of 24 Promoters and 1 TSI in MT Outlets And GT outlets. Handled ATL/BTL Activities to boost the sales of the Area. Implemented strategic measure, Resulting in 70% Reduction in RTV (Return to vendor) in a fresh category on a monthly basis. Successfully handled D2C and B2B verticals. Utilized ERP Software for tracking and maximizing the Sales. Handled MT Outlets (Star Bazar (A TATA GROUP) – Dorabjees –Fine foods-Nature Basket).

Managed a budget and led a team of 15, overseeing operation in the designated area. Successfully handled Territory with 5 Distributors, achieving a target of 90 Lakhs in Urban General Trade (B2B) and 15 Lakh Modern Trade (B2B) Per Month. Achieved a remarkable 30% year over year business growth in the assigned area. Consistently recognized as the top performer for three quarters across all SKU’s Range. Spearheaded a 40% year over year growth in Refill (All-out) Products. Implemented 8 P’s of Marketing to boost the sales, Revenue, and Market Share and Customer Acquisition. Proactively develop the area by cultivating Relationship with Existing and New Customer. Received regional level Recognition by nominating all Distributors as top performer. Utilized DMS/ERP/UBQ Software to effectively track customer information and drive purchases of new Products. Managed Credit and ROI tracking for Channel partners with GT, MT, and SAMT outlets. Handled MT –Dmart –Big Bazaar.

Oversaw Turnover and Managed a team of 6 people in diverse territory. Managed 6 different Territory with 6 Distributors and 2 Super stockiest at Different Geographical locations (Maharashtra). Successfully converted Non-DMS to DMS (Outreach Software). Handled Rural and Urban Sales Efficiently with Non-C.R.S & C.R.S Process (Continuous Replenishment System). Worked on 8P's of Marketing from Introduction to Final Placement Exploring of Product. Increased Total Sales by 25% from August till December 2018 (C.C.D Division-GT) each month with different Targets above 70 Lakhs. Increased Total Sales by 15 % from January to April 2019 (H.C.D Division) each month with different Targets above 12 Lakhs. GTM Strategy for NPD launch. Tracking of Credit and ROI for Channel Partners.

Studied Consumer Buying Behavior. Studied demand of consumer for Vending Machine. Devised questionnaires, surveys, and open forum discussions to generate real-time data collection from target demographic. Analyzed and consolidated data from various sources to generate campaign performance reports.

Professional development completed in Major in Marketing, Minor In Finance

Professional development completed in Marketing and International Marketing

Elected Captain of Class