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Tanmay Mishra

@tanmaymishra

Performance Marketing Manager at Brantford India Ltd

Pune

Brantford India LtdPune University

Tanmay is a goal-oriented and data-driven marketing professional with a proven track record in planning, executing, and optimizing digital marketing campaigns. He possesses a deep understanding of various online marketing channels and excels at analyzing KPIs to maximize ROI. His expertise includes implementing multi-channel strategies, driving measurable business growth, and enhancing customer acquisition goals.

Experience

Performance Marketing Manager

Brantford India Ltd

Full TimeDec 2022 - PresentPune

Successfully integrated marketing channels, leading to a 20% increase in cross-channel engagement. Executed targeted campaigns, resulting in a remarkable 300% increase in lead generation, contributing to a 25% growth in the sales pipeline. Implemented data-driven strategies, resulting in a 15% increase in campaign ROI. Effectively managed budgets, achieving a 10% reduction in marketing expenditure while maintaining lead quality. Elevated brand awareness by 30% through strategic brand awareness campaigns. Improved conversion rates by 15% across multiple customer journey touchpoints. Leveraged marketing technology to automate processes, increasing operational efficiency by 20%. Conducted in-depth market research, resulting in a 10% boost in campaign effectiveness.

Product Manager

Medekas Technology Pvt. Ltd

Nov 2021 - Dec 2022

Spearheaded product management across three distinct business verticals: Kal-El Care (Health-focused enterprise), SteelPros (Innovative steel trading platform), and Giraffe Investments (Angel investment pioneer). Successfully integrated marketing channels with Zoho CRM using Zapier, streamlining customer engagement and communication. Drove optimal results by strategically optimizing Google AdWords campaigns, maximizing Return on Investment (ROI) through data analysis. Tracked and delivered comprehensive reports on website analytics and Pay-Per-Click (PPC) campaigns using Google Analytics, enabling data-informed decision-making. Led the seamless amalgamation of our CRM tool with Exotel Digital PBX, elevating customer communication and operational efficiency. Collaborated effectively with UI/UX designers to develop impactful user modules, ensuring a superior user experience. Designed and implemented systems for efficient marketing performance analysis, facilitating data-driven decision-making. Orchestrated candidate shortlisting and onboarding from diverse recruitment platforms, attracting top talent to the organization. Strategically planned and executed digital campaigns on social media platforms, bolstering brand visibility and engagement. Crafted website wireframes, contributing to the creation of an engaging and user-friendly online presence. Cultivated and managed client relationships, overseeing the customer onboarding process to ensure a positive experience.

Digital Marketing Intern

Satyamev Educational Services

Jan 2018 - Jan 2018

Received hands-on training in tactics for generating leads through email marketing. Analyzed industry and competition through Google AdWords. Worked on Instagram marketing for advertising purposes. Managed contacts for email marketing campaigns. Handled search-paid ads on Google.

Marketing Intern

Reliance Securities

Generated new leads to invest in mutual funds and equity with Reliance Securities. Managed the calculation of brokerage, tax, and profit/loss amounts in stock trading. Analyzed stock markets to provide advice to customers on stock market investments. Demonstrated and convinced customers to open Dematerialization A/c's for stock trading and IPO purchasing.

Sales Intern

Motivation Box

Conducted market research on the potential of mobile accessories in the E-commerce sector. Promoted the company's products on social media platforms such as Facebook, Instagram, and through direct prospecting. Successfully generated a substantial increase in sales revenue.

Education

Pune University

MBA/PGDM

Performance Marketing

Jan 2021

Licenses & Certifications

Fundamentals of Digital Marketing

HubSpot

• No expiration

Email Marketing

HubSpot

• No expiration

Google AdWords Certified in Search, Display, and Measurement

Google

• No expiration

Strategic and Experience Design

BCG

• No expiration

Skills

Market Research
Marketing Strategy
Analytical Skills
Problem Solving
Advanced Excel
Project Management
Six Sigma Green Belt Certified
Kaizen
Digital Marketing
Google AdWords
PPC
Google Analytics
CRM
Zapier
UI/UX Design
Cross-channel engagement
Lead Generation
ROI Optimization
Brand Visibility
Email Marketing