SHI BADOLA

Managed client relationships and book of business with the world’s largest Crypto Exchanges, Miners, Web3 Projects, Protocols, VCs, Hedge Funds, OTC Desks, Retail Aggregators, Family Offices, Market Makers, IWTs, HFTs, LPs, UHNW setc. Responsible for cross-selling and upselling 360 products including and not limited to Prime Brokerage, Credit, Staking, DMA (Direct Market Access), Structured products, F&Os. Launched the MENA and SEA market while building and maintaining revenue opportunities and expanding footprint in Dubai and Singapore of office through networking and strategic branding. Analyzed & developed insights on daily market color, opportunities and competitor landscape within market share through Salesforce, Domo. Worked with cross-functional teams such as Ops, Compliance, Market and Partnerships to ensure customer success SLAs and KPIs. Spearheaded the ‘FalconX One’ rebranding and $150m Fundraise media campaign while elisiing with PR/Media houses.

Identified, closed and maintained AdSales business for leading enterprise accounts from ground-up. Clocked ~10% of Practo’s MMR revenue in FY19 while spearheading launch & GTM strategies for Tier 2 markets (5+ cities)-Benchmarked a MRR of $100k+ through acquisitions, B2B revenue & optimizing business campaigns. Analyzed consumer trends & user behavior and modified campaign target groups increasing ROAS from 100% to ~140%. Deployed promotional strategies, affiliate marketing, and international expansion, increasing daily website order by 5.2x in 6 months. Built strong and beneficial relationships with C-level stakeholders who involved solving pushbacks and queries on conversion sales. Reduced Bad Customer Experience from 7.26% to 2% in <6 months.

Consulted Web3 and crypto projects on digital marketing, customer retention strategies & performance marketing by managing/liaising with 3rd party agencies, building content/social media teams, spearheading PR/Branding & business development plans. Built a community of 300k+ users across social media channels such as Twitter, Discord and Telegram for a Metaverse project-Helped build pitch decks and investor communications resulting in funding raise of ~$10m from VCs into the exchange gaming domain. Carried out end-to-end growth marketing and customer retention strategies for client by managing 3rd party agencies and content/social teams. Launched an NFT marketplace from scratch while maintaining a MoM growth of 30% across cross-media platforms. Identified & collaborated with the KOLs, influencers strategies while reporting and forecasting the pipeline to the client (CEO and co-founders).

Registered MoM growth of 20% in GMV and 10% in partnerships. OKRs/KPI submissions while ensuring platform parity. Recruited, trained and managed delivery partners to ensure all QCs and SLAs are maintained. Introduced a loyalty-based program called ‘Gold’ for driver-partner while engaging with various firms and companies to secure partnerships & sponsorships.

Scaled a P2P social marketplace to half a million users with a CAC of $0.20 while driving sales of $40,000 in 6 months with a 30% MoM growth. Raised an investment of $300k over multiple rounds from VCs and Angel investors. Recruited a team of 25 across technology and business domains. Developed start-up and scaling cost, revenue, P&L projections as well as led the entire UI/UX architecture. Won the best pitch at the RISE conference in Hong Kong 2017 alongside being selected for Facebook’s incubator program [FBStart].

Activities and societies: Elected Vice President, Marketing Club INSEAD 2022; Member at Imperial College Business School Consulting Club Blockchain Revolution Financial Services Symbiosis Centre for Management Studies-Pune.

Achievements: Relations Delegate-Taiwan; Global Business Plan Finalist; Core Committee Member: Marketing Club & Entrepreneur Cell Facebook Blueprint 2018; Social Media Scaling.