Kartik Channan

Managed and optimized affiliate channels with partners like Cashkaro, Grabon, Admitad etc acquiring over 48,000 users in 4 months, generating 25L+ revenue at average Customer Acquisition Cost (CAC) of Rs55. Led partner API integrations for Jar DigiGold stack. Handled API integrations for notable clients like Ninjacart, India1, Edenred etc. Program managed the integrations overlooking the product and business requirement and liaising with the internal and external tech team and product team. Projected business at 25Cr+. Led PWA integration with prominent gig economy platforms, like Uber,Swiggy,Quesscorp,DriveU,and Zypp resulting in daily user acquisitions of 700+, a 72% 1st month retention rate, 63% 2nd Month retention and an AOV of Rs48. Assisted in launch of gift card programs for Jar gold and Nek Jewellery on multiple platforms, driving a steady monthly revenue stream of 10 lakhs from Jar gold sales, and expanding brand visibility through key marketplaces. Spearheaded the development and implementation of a successful B2B model for Jar digigold, achieving a notable revenue generation of 55 lakhs within a span of 2 months. Ideated and executed strategic collaborations with industry-leading brands such as Zoomcar, Mivi, EaseMyTrip, Eggos and others, driving successful campaigns and boosting engagement and visibility. Heading the initiatives to tap into rural economies through the Business Correspondent Model (BCM) with projected sales of 2cr per month.

Led pre-sales and inside sales activities for Gujarat, Maharashtra, Tamil Nadu, Karnataka and Kerala. Also appointed team lead for Inside sales team of 4. Was responsible for gathering 500+ qualified leads through data mining and cold calls, with an average conversion of 64% to the deal stage, incorporating sales pitch, consultancy, price quotations, negotiations, and follow-ups. Started marketing newsletter in collaboration with Marketing team to generate inbound leads. Generated over 150+ leads in 3 months, with 6 deals getting closed contributing to sales of 75Lakhs. Aided the sales process through new lead generation, objection handling, and providing consultancy to stakeholders to encourage them to schedule a demo. Closed 5 deals generating over 1.6Cr revenue. Held demos for SaaS tool called Blended Learning System (LMS). Was involved in presenting the product to stakeholders. Helped in generating new leads and deals. Collaborated with the marketing team to analyze marketing activities results. Gave insights through reports to management. Headed sales activity for marketing leads and suggested improvement points. Improved KPI for inbound leads by 30%. Worked on CRM reporting and provided team analysis reports weekly, monthly, and quarterly and suggested ideas and strategies accordingly.

Involved in B2B pre-sales activities and proof of concepts for CAE tools. Worked on engineering tools like Siemens NX for CAD and Siemens Simcenter AMEsim for 1D multi-physics system simulations. Handled 10+ projects from proof of concept to post-sales training and assistance. Provided training to 20+ customers raninging from IIT professors to government scientists. Developed models, simulations, and performance assessments to characterize system(s) performance. Interacted with scientists from government organizations like HAL, DRDO, BEL, NAL etc. and provided consultation for ongoing projects. Positioned AMESim in Liquid Propulsion System Center (ISRO) and HAL, Bengaluru. Assisted in project development. Managed technical support and sale for NX at BEL, Defence Laboratory Jodhpur -DRDO.

Assisted in digital marketing campaigns and developed ads targeting specific users for key promotions. Analyzed campaign performance and suggested improvements to senior members.

Executed sales concepts like cold-calling, digital marketing, customer acquisition, running digital ads, lead generation, customer handling etc. Actively participated in coming up with new marketing strategies and their implementation. Managed and increased sales at the college level generating an average of 40k in revenue per month.

Committee member of tech fest AARUUSH, part of team Infi-alpha hyperloop, Fabrication head at Team Navan Magenitic Elevator.