SABITABRATO DAS

Developed new customer development strategies to capture market channels and increase client penetration. Handled overseas sales activity, especially in the US region. Selling SASS product through distributors and resellers. Implemented and executed marketing activities to increase branding and recognition programmes. Coordinated all company activities with partners, including sales, marketing, executive briefings, business planning, and client engagements. Led research and assimilation of market related information (PEST and SWOT analysis); estimated market sizes, forecasting and contributed high-level analyses. Conducted detailed research on buyer and seller companies for M&A opportunities.

Managed research consultants on project planning, briefing, research, and finalization checks; led key accounts and executed strategic objectives for custom research clients in US and Europe. Developed digital marketing strategies including SEO optimization, Web Analytics, Search Engine Marketing, Social Media Marketing (SMM), Email and Inbound Marketing, Affiliate Marketing, Content Marketing, and Adobe Analytics.

Managed product listings, pricing, and competitive offerings analysis. Reduced shrink from 1.0% to 0.3% through implementation of improved merchandising and inventory procedures. Responsible for alignments with stakeholders across multiple functions like Sales, Category marketing, Finance, Supply chain, brand, and legal team. Conceptualized Go-to-Market (GTM) strategy for each launch with thorough detailed market analysis.

Obtained, Processed, Analyzed, and Submitted Credit Applications. Sold Service Contracts, Insurance, and Aftermarket products. Tracked Sales, Formulated Goals, and Found New Products to Increase Revenue.

Directed day-to-day operations of a 20,000 sq. ft. store. Recruited, trained, mentored, and managed a 10-member team. Developed and implemented strategic merchandising plans to achieve revenue objectives and reduce expenditures. Reduced shrink from 1.2% to 0.3% through improved merchandising and inventory procedures.

Assisted customers in selecting merchandise and resolving concerns. Coached and mentored new associates in sales strategies. Played a key role in boosting profitability by 46% and customer satisfaction rating by 23% within the first ten months. Accountable for inventory control, logistics, and accounts related issues.