RANA GHOSH
@ranaghosh
Manager Sales
Kolkata
Rana Ghosh is a seasoned sales and marketing professional with over 18 years of experience in the FMCG and Alco-Bev sectors. He specializes in sales, distribution, and category management for major brands like Diageo and Radico Khaitan. His expertise includes strategic planning, key account management, and developing market penetration strategies across various geographies, particularly in West Bengal.
Experience
Manager Sales
Responsible for achieving primary and secondary sales, NSV targets, and developing/maintaining the team through coaching and skills development. Key responsibilities include Key Accounts Management, Trade Marketing, FMCG/LIQUOR Distribution management, and coordinating with internal stakeholders like marketing, supply chain, finance, and HR.
Manager Sales
Managed overall business deliverables including Primary & Secondary sales, Market share, and Inventory Management. Executed Diageo's strategy of Premiumization and focused on Outlet Execution (QDVP 3). Key achievements include receiving the NRM champion award and significantly increasing volume and WOD.
Area Sales Executive
Developed strong, sustainable relationships with channel partners and achieved significant market share in various brands across the area of operation.
Territory Sales Executive / Sr. Territory Sales Executive
United Spirits Ltd.
Played a vital role in increasing institution sales and making availability of prestige and premium brands. Achieved multiple company awards in recognition of performance.
Sales Officer
Achieved proposed monthly targets of primary and secondary sales, supervised Red Force and Pilot Salesmen, and identified reliable dealers/channel partners, resulting in deeper market penetration and reach.
Education
West Bengal University Of Technology
MBA
Marketing
Specialization in Marketing (tier I/ II institute)
Asutosh College – Calcutta University
B.S.C
Computer Science
New Alipore Multipurpose School
Secondary & Higher Secondary