Rohan Ghosh
@rohanghosh
Performance Marketing Consultant
Kolkata
Rohan Ghosh is an agile and data-driven marketing professional with over 10 years of experience, including 5 years specializing in performance marketing. He is expert at developing sales funnel strategy and paid user acquisition across various digital platforms. His expertise covers Google Ads, Meta (Facebook/Instagram), and various digital channels, allowing him to run ROI-driven campaigns for global markets.
Experience
Performance Marketing Consultant (Freelancer)
Working with junior media buyers/performance marketers to achieve client goals. Responsibilities include developing advertising strategy, coordinating with cross-functional teams, providing client recommendations, researching competitors, and generating weekly reports.
Sr. Subject Matter Expert (Paid Media)
Wipro Limited
Developed Meta (Facebook/Instagram) advertising strategies to meet client KPIs within budget. Conducted training sessions on digital advertising aspects (Ad Account Structuring, Pixel Tracking, Funnel Strategy, A/B Testing, etc.). Audited ad accounts and set up KPIs for junior SMEs.
Performance Marketing Consultant (Independent Contractor)
Managed performance and branding campaigns for clients with large monthly budgets. Worked with various media buying models (ROAS, CPC, CPV, etc.). Coached in-house advertisers on Meta Ads best practices, targeting, and optimization.
Performance Marketing Manager
BLKBOX.AI
Managed Mobile User Acquisition campaigns for an AI-powered marketing automation system. Optimized daily performance across scaled campaigns, achieving target ROAS. Owned system issues and communicated performance updates to the technical team.
Digital Media Buying Specialist (Independent Contractor)
Developed and executed paid media planning strategies for Facebook, Instagram, and Google, driving conversions, brand awareness, engagement, and quality traffic.
Social Media Marketing Consultant (Freelancer)
Developed and executed social media marketing strategies to drive brand awareness and website traffic. Assessed social media strategies to optimize ROI and identify new channels.
Education
Globsyn Business School
Masters in Marketing (PGDM)
Marketing
West Bengal University of Technology
BBA
Taki House
Class 10th and +2
Commerce Stream
Licenses & Certifications
Google Ads (Search/Display/Video) Certified Professional
Meta (Facebook) Media Buying and Planning Professional
Meta