Mehul Maskara

Training and managing a team of 8-10 people on a month on month basis and positively contributing to the top line of the company. Analyzing various performance reports and coaching the team to reduce the T-A-T for converting a prospect end to end. Delivered revenue of ~Rs. 3.50 Cr. with an active team size of 10 people in less than 6 months. Assisted the team in introducing an Alumni Connect program with prospects which helped in streamlining the sales funnel and improved conversion.

Worked as an academic counselor for working professionals in the IT industry and helping them grow in their career through the online programs rendered by Scaler Academy. Identified and converted prospects end to end by using the CRM - Lead squared. Generated a revenue of ~Rs. 1.50 Cr to the company in a span of 16 months through sale of online learning programs costing ~Rs. 2 lakhs/program.

Extensively involved in on-field understanding of marketing. Analyzed ways to push sales for a premium in-house brand – ‘Carlton ’ at exclusive brand outlets. Studied premium brands like Adidas originals, World of Titan, Raymond to analyze their selling techniques and visual merchandising and suggesting measures to implement them in the company.

Analyzed sales, returns and advertisement reports to deduce performance of various products. Managed Ad spends on marketplaces like Amazon to increase turnover. Conceptualized the personalized t-shirt segment and started the Print-on-Demand model culminating into orders of 100 t-shirts/day, forming ~20% of the total order book of the company. Identified high selling SKUs which strengthened the product portfolio and increased sales by ~10-15%.