Nikita Rishi

Manages a team of 10 members, providing guidance in project management, problem-solving, and technical positioning to successfully execute marketing campaigns and product launches. Key responsibilities include developing strategic marketing plans, crafting product messaging, creating comprehensive marketing plans (Inbound, Email, Blog, Web pages, Social media), increasing website traffic by 25% through SEO optimization, and executing 10+ sponsored and in-house events.

Led strategic marketing initiatives across the region, specializing in developing and executing integrated campaigns. Responsibilities included developing tailored marketing strategies across key markets (India, Malaysia, Australia), managing sponsorships and events, and leveraging HubSpot for lead-generation campaigns.

Orchestrated comprehensive internal communications and managed external relations. Responsibilities included launching and sustaining a highly utilized intranet platform, planning gamified contests and webinars, researching and managing sponsored events worldwide, and creating weekly management presentations on employee engagement progress.

Spearheaded comprehensive marketing and communication strategies encompassing offline and online brand building. Responsibilities included coordinating marketing efforts across 11 units, developing promotional collaterals for ATL/BTL/digital marketing, managing content deployment on displays, and solely managing SMS/email campaigns using Infobip and Blynk.

Collaborated to plan and execute brand communication projects, environment branding, and new product launches. Responsibilities included conceptualizing strategic initiatives that contributed to a 15% revenue increase, creating impactful collaterals, and strategizing 360-degree campaign plans.