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Simrat Singh

@simratsingh

Decision Analytics Associate Consultant at ZS Associates India Pvt. Ltd.

Chandigarh, India

linkedin.com/in/simratpalsingh

ZS Associates India Pvt. Ltd.Thapar Institute of Engineering & Technology, Patiala

Strategic Decision Analytics Associate Consultant with expertise in data integration, automation, and brand analytics. Proven track record in optimising marketing efforts, reducing forecasting errors, and delivering impactful insights. Recognised for leadership in improving project efficiency and margins. Seeking opportunities to utilise my analytical skills, specifically in the field of data science, to contribute to business success and help achieve organisational objectives.

Experience

Decision Analytics Associate Consultant

ZS Associates India Pvt. Ltd.

•Invalid Date - Present•Pune

Utilized Monte Carlo simulation, Poisson-Gamma, and regression techniques to forecast patient enrollments and site activation trends for optimized planning and execution of clinical trials. Reduced TAT by 40% by developing new methodology and improving time efficiency by 60% for processing Google & Adobe Analytics data. Designed work streams using SQL and Python, achieving a 50% cut in project efforts, enhancing project margins by approximately 8.5%. Standardised vendor onboarding system by automated quality checks, ensuring custom data formats aligned across stakeholders and reduced the overall effort by 60%. Managed a team of 5+ associates for multi-channel marketing across 10 brands, increased reporting efficiency by 30% and introduced new indicator to the insights. Optimised marketing efforts exceeding $600 million through strategic Marketing Mix Regression Models application. Implemented improved models, reducing forecasting errors by ~4%, enhancing understanding of channel impact and ROI for Budget Planning Exercise.

Assistant Manager

Kotak Securities Limited

•Invalid Date - Invalid Date•Chandigarh

Utilised MS Excel, VBA and SQL to analyse branch revenue, providing valuable insights into financial performance as well as optimising workflows, reducing the EOD report generation by 70%. Produced dealer reports for nuanced understanding of risk factors and brokerage generation, contributing to financial landscape insights.

Data Analyst

Secura Finvest

•Invalid Date - Invalid Date•Chandigarh

Utilized VBA macros to automate data retrieval, refresh calculations, and generate positioning and liquidity metrics for investment vehicles. Developed and deployed a strategy with a 45% win ratio by analysing and back-tested multiple strategies and evaluated performance metrics such as Maximum drawdown and Risk-to-reward ratio etc.

Education

Thapar Institute of Engineering & Technology, Patiala

Master of Business Administration

Finance & Marketing

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Thapar Institute of Engineering & Technology, Patiala

Bachelor of Engineering

Electronics & Communication Engineering

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Licenses & Certifications

CFA Level 1

CFA Institute

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Skills

Python
Pandas
Numpy
Sklearn
Pyspark
SQL
VBA
Machine Learning
Statistics
Confluence
Advance Excel
Project Management
Data Visualisation
Stakeholder Management
Adobe Analytics