Abheek Kakkar
@user.2579577
Lead, Inbound Marketing at Net Solutions
Chandigarh, India
4+ years of experience excelling at strategizing, executing, and analyzing content marketing, outbound email marketing, Account-Based marketing, Inbound lead generation campaigns, and managing HubSpot.
Experience
Lead, Inbound Marketing
Net Solutions
Improved the Inside Sales team's Inbound Pipeline Leads to Meetings rate by 34% with re-engagement, data-informed new acquisition, and other conversion rate optimization tactics. Increased content marketing leads to meeting conversion rates by 500% with closed-loop Inbound-Outbound Campaign approaches. Saved 2 hours/week for stakeholders managing HubSpot by introducing new CRM automation and processes.
Content Marketer
Net Solutions
Grew LinkedIn followers by 30k by A/B testing content amplification ideas to improve organic reach by 5X. Set up a landing page, leveraged personalization, content frameworks, and segmentation to increase open rates by 283% and grow newsletter list membership by 100%.
Digital Marketing Executive
Crossland Careers
Increased social media engagements by 75% week on week. Reduced social acquisition bounce rate by 20%. Generated Leads with CPL — Rs.49 | Lead Gen Campaign- 315 leads. Avg CPL- Rs 22.
Outside Marketer
High Definition Solar
Generated $36,814 in revenue and closed 1+ leads per day by overcoming prospect objections.
Education
Cox School of Business, SMU
Master of Science in Management
Management
UILS, Panjab University
Bachelor of Commerce and Bachelor of Law
Commerce and Law
Licenses & Certifications
Advanced Content Marketing
Content Led SEO
Digital Marketing
Email Marketing
Inbound Marketing
Google Analytics
Google Ads
Project Management for Marketers
Social Media Marketing