NAYANABH CHAKRAVARTY

Part of the corporate marketing team supporting the Global Technology Sales division with Go-to-Market strategy and accelerate buyer journey by building highly effective lead generation and conversion programs. Developing integrated marketing campaigns across multiple channels like email, web, social media to target the CIO, D&A and I&O role executives, driving a 30% growth in MQLs volume. Spearheading Gartner's marquee campaigns (AI & CIO Agenda) and products (Gartner for AI, Gartner for Technical Professionals) generating ~$15M in revenue. Managing a budget of USD $75K to boost Gartner’s presence and generate strong pipeline for sales. Using data analysis tools like Power BI and Google Analytics to develop targeted marketing strategies.

Developed content for marketing campaigns across email and social channels to market the offerings of Cvent. Collaborated with cross-functional teams in the US and India to create content for Kapow and boost user retention by over 150%. Managed content for Cvent Microsites to boost and promote pages, achieving 3rd rank in Google Search. Conducted secondary market research and lead enhancement projects to increase MQL usage by Sales.

Generated leads from various industries, including but not limited to FMCG, Retail, IT. Initiated first contact with the Head HR/CHRO of the leads to understand their hiring need, and pitch RGF.

Environment Club | Senior Member - Oversaw numerous drives and campaigns to proliferate environmental awareness. Media and Publicity Committee | Senior Member - Created and oversaw the creation of posters, documentaries to promote college events.