Gaurav Yadav
@gauravyadav
Assistant Manager - Digital Marketing at CK Birla Pvt. Ltd
Gurgaon, India
Gaurav is an experienced Digital Marketing Executive with over three years of background in planning, developing, and implementing digital marketing strategies. He possesses in-depth knowledge of SEO, CRM, and Google Analytics, coupled with deep familiarity across various digital marketing channels. He is skilled in measuring ROIs and KPIs and managing digital marketing budgets.
Experience
Assistant Manager - Digital Marketing
CK Birla Pvt. Ltd
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management. • Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms. • Developed and executed paid marketing strategies across multiple digital channels including Google Ads, Facebook Ads, and LinkedIn Ads. • Kept informed of latest technology trends and innovations in areas of marketing automation, marketing resource management, digital asset management and social media. • Devised and implemented strategies to optimize digital marketing campaigns. • Devised leading-edge digital marketing, social media and SEO strategies. Utilized promotions, print and digital marketing to attract new clients. • Utilized audience targeting and segmentation to optimize ad reach and engagement. Monitored campaign performance using Google Analytics and other analytics tools, providing regular reports and insights to stakeholders. • Implemented digital marketing techniques to enhance customer experience and increase customer engagement. • Launched successful digital marketing campaigns that achieved goals for increased website traffic. Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management. • Monitored and managed KPI reports for digital marketing and overall marketplace performance. Designed icons and animations that were used in print and digital marketing campaigns. • Collaborated with marketing team to deliver scalable solutions.
PPC Executive - Digital Marketing
SBGV Techmagnate Digital Pvt. Ltd
• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks. • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. • Created email blast campaigns to target key customers. • Leveraged MailChimp and AWeber to implement email campaigns and monitor performance. • Increased brand awareness through creation and management of social media channels, boosting social media engagement. • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
Executive - Digital Marketing
BLUE NECTAR
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks. • Implemented weekly promotional and editorial strategies to improve customer engagement across channels. • Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget. • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement. • Supported new client acquisition with superior strategy and world-class presentations. • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content. • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness. • Created email blast campaigns to target key customers.
Executive - Digital Marketing
GEEKS DRIVE SOLUTIONS
• Performing On page and Off page SEO techniques for Client's website. • Performing on-page and off-page techniques of SEO. • Designing Client's website on WordPress. • Prepared campaigns for client's business on Google AdWords and Facebook. • Preparing and Managing PPC Ads for clients. • Managing Social Media handles of Clients.
Education
INDIRA GANDHI UNIVERSITY
MBA: Marketing & International Business
Marketing & International Business
DRONACHARYA COLLEGE OF ENGINEERING
B-TECH