Arvind Kumar
@arvindkumar
Chief Manager Media Marketing at Samsung India Electronics Pvt Ltd.
Gurgaon, India
Strategic and results-driven Digital Marketing Leader with over 10 years of experience at Samsung, specializing in developing & executing innovative digital marketing strategies that drive brand awareness, engagement, and revenue growth. Proven expertise in leveraging data analytics, SEO, SEM, and social media to optimize marketing campaigns and enhance customer experience. Strong leadership skills with a track record of managing cross-functional teams and collaborating with stakeholders to achieve business objectives.
Experience
Chief Manager Media Marketing
Samsung India Electronics Pvt Ltd.
Developed and implemented innovative digital marketing strategies, increasing brand visibility and customer engagement by 35% year-over-year. Leveraged first-party data for B2B to personalize marketing efforts, resulting in a 30% increase in conversion rates. Conducted comprehensive analysis of customer behaviour using Adobe and omnichannel solutions. Implemented advanced attribution models, including last-click attribution. Analyzed bounce rates and engagement metrics, resulting in a 20% reduction in bounce rates. Developed integrated digital media strategies and utilized targeted audience segmentation and Google Trends to achieve a 40% growth in campaign visibility.
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Education
Nagpur University
MBA (MIRPM)
Bangalore University
B.Com.
AIIMS Chennai
Material Management
N/A
Advance Digital Marketing Course
Digital Marketing
N/A
Lean Six Sigma Yellow Belt