Drishyika Singh

Product Development and Analysis: Build PRD’s and directly worked on defining the Product vision, Iterations, understanding Product Market Fit, and building it 0-1. Conducted competitive analysis and defined target audience segments for Outskill, leading to a 30% expansion in the addressable market and a 30% increase in conversion rates. Utilized user behavior insights from WebEngage and Mixpanel to personalize onboarding flows, resulting in a 30% reduction in first-week churn for the Outskill app. Conducted A/B tests, and Identified Key Blockers, Bugs and Breaking Points driving direct improvisation and simplified user flows for the app. Led the Experiments and Initiatives to build revenue channels with upsell and cross selling strategies, driving from 0 to 5 lakhs plus monthly revenue in pre - launch stage. Worked on Data Analysis, audience segmentation, & making data driven decisions for the product. User Engagement and Activation: Led Initiatives for User Activation, Optimize User Onboarding Flow’s and simplifying user experience. Enhanced user activation by 40% through tailored push notification, and other strategic channels after. Conducted 100+ User interviews gathering direct user feedbacks and reviews for app Improvisation. Managed User Journey Setup, User Segmentation, User Retention & User Engagements for Outskill resulting in direct impact on enhancing product experience for the user and driving revenue. Messaging and positioning: Led end to end Content Development, Copywriting and Content Requirements for the app. Developed over 1000+ workshops, audiobooks, and guides for Outskill app building it from 0-1. Brand Positioning & Development: Co-Led Brand Positioning, Value Preposition and Driving Brand Awareness for the Product through Multiple Channels & Strategies. Worked on Performance Marketing channels for customer acquisition, running ads optimizing on CTR’s, CVR’s, Landing page optimization, testing with multiple copies along with Marketing team. St

Led a team of 6 members to build referral project and scale it. Worked on data & documentation and led key metrics for Projects success. Strategized on finding key blockers for less no of applications, and led the QC to optimize process.