Imti Jamir

Leading marketing initiatives for the growth charter (revenue and consumer monetization) at Superset, while implementing growth strategies for Great Learning’s Study Abroad and Domestic degree programs. Key achievements include: Drove effective campaigns, resulting in a 40% uptick in conversion rates and ~INR 2 Cr additional revenue in H1FY24. Achieved a ~60% QoQ revenue increase by strategically utilizing growth channels (email and messaging apps), market research & data analysis to identify key customer segments and tailor marketing efforts. Optimized top-funnel strategies for effective lead generation and nurturing potential customers through the customer journey — from awareness to conversion (~350-500 leads/month). Collaborated with the sales team to streamline the leads to conversion process, ensuring marketing efforts contribute to a sustainable pipeline of prospects. Refined website, landing page elements, CTAs & email marketing content to enhance conversion rates, leading to avg. L2E% (Leads to enrollment) of ~0.3-0.4%. Effectively segmenting target audience and customizing messaging to resonate with specific customer groups. Designed and conducted growth experiments aimed at increasing revenue and customer engagement through A/B testing.

Managed strategic integrated marketing campaigns for a portfolio of brands. Key contributions include: Led all digital-led marketing campaigns for clients, including developing visual assets and marketing collaterals. Played a pivotal role in shaping a B2B tech client's CSR campaign, resulting in 20M+ impressions and 5M+ engagements on social media. Ideated, created, and managed social content that best resonated with the client’s target audience and distribution across all digital platforms. Directed creative team to develop and deliver creative assets for all major digital platforms. Collaborated with cross-functional teams from key departments to formulate effective campaigns, including key activities and budgets. Worked with senior executives across teams and built integrated pitch decks to secure new clients. Liaised & collaborated with social media partners, influencers, agencies, and vendors to roll out campaigns.

Handled end-to-end campaigns for a B2B tech account, crafting diverse content and managing both organic and paid media strategies. Key responsibilities included: Solely managed an internal weekly newsletter and oversaw technical aspects of a blog site using WordPress. Storyboarded and translated brand messaging and overarching vision to the creative team to produce compelling videos. Led on-site coordination for offline events, facilitating live sessions and engaging with industry leaders. Created comprehensive performance reports monthly, quarterly, and annually, with the aim of presenting insights to both clients and internal stakeholders.

Managed end-to-end operations for clients across industries, including: Planning monthly marketing calendar that aligned with brand vision and goals. Developing creative briefs for online campaigns and promotion. Working with marketing and social media team members to coordinate ad campaigns/creatives, as per client’s needs. Compiling research and data from various resources to form the basis of the creative brief for the brand/project.

Dealt with a team of freelance contributors and editors in creating stories aligned with each theme planned monthly/weekly. Managed social media accounts: Instagram, Facebook, and Twitter. Crafted a strategic monthly content calendar for the blog, aligning topics with current trends and audience interests. Sourced and curated content through online and offline channels. Oversaw the entire blog page, leveraging WordPress for content publication and management.