Avinash Panwar

Developed and executed international marketing strategies to enhance user engagement through diverse content campaigns on social media platforms. Managed PPC campaigns, driving impressions and engagement metrics for a 70+ million subscriber base, successfully acquiring brands for influencer services. Created detailed marketing reports analyzing metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV). Improved Customer Satisfaction (CSAT) Score and Net Promoter Score (NPS) through targeted marketing efforts.

Ran targeted performance ad campaigns, utilizing advanced targeting and analytics to achieve a 40% rise in qualified leads and a 25% boost in customer acquisition. Executed strategic LinkedIn advertisements specifically targeting retail businesses for Hi Market, leveraging demographic and firmographic data to attract and convert high-value clients. Successfully acquired vendors for Party Hub through precise PPC campaigns on Twitter and LinkedIn, significantly increasing vendor sign-ups.

Planned and executed various digital marketing campaigns including web, SEO/SEM, database marketing, email, social media, and display advertising for international markets. Measured and reported the performance of all digital marketing campaigns to stakeholders, focusing on ROI, CTR, and Conversion Rates. Conducted A/B testing and utilized analytics tools to optimize PPC Ads traffic, reduce Bounce Rate, and improve Pages per Session and Session Duration. CarDekho: Designed a survey for 300 consumers and 90 dealers to analyze buying behavior, focusing on lead-to-customer conversion rate and customer satisfaction. Spark Minda CSR: Interviewed 132 students to analyze the effectiveness of the Aakarshan program, assessing engagement rates and impact metrics. TedxTokyo: Worked on the usage analytics of Slido, an application for seminars, under the mentorship of Mr. Patrick Newell, improving session duration and user engagement.