NNNishant Nihar
@user.2524191
Content & Research Head with a Product Managerial Approach
Delhi
Nishant Nihar is a Content and Research professional based in Delhi with over a decade of experience spanning content marketing, SEO, digital marketing, and qualitative research. He has held leadership roles at organizations including WisdmLabs, Decision Point Analytics, Exly, LikeMinds, SportsUnity, and Evolving Edutainment, consistently driving B2B lead generation, content strategy, and team management. A winner of over a dozen national and international quizzes and a published author, Nishant combines editorial rigor with a data-driven, product-oriented approach to content.
Experience
Head - Content Marketing
WisdmLabs
Improvement of digital assets and landing pages. Streamlining content-driven growth across multiple channels. Leading a small team of freelancers, content creators and designers. Driving TOFU traffic via optimal SEO. Leveraging AI and Analytics to conceptualize data-driven goals.
Content Head
Decision Point Analytics
Generation of B2B Marketing Qualified Leads through organic channels. Delivering well-researched thought-provoking pieces for B2B SaaS clients across LATAM, Europe, and US. Leading a team of creators to deliver white papers, e-books, drip campaigns, PR pieces, pitch decks.
Head of Content Marketing
Exly (MYScoot)
Planned, led and implemented the complete social media branding process from scratch. Set up and managed entire content marketing channels. Produced over 50 well-researched articles and case-studies. Managed a cross-functional team of designers, videographers and content creators.
Content Specialist
CollabMates Pvt. Ltd. (LikeMinds)
Setting the Content Strategy from a Product Managerial view. Managing internal and freelance content team. Researching UX and app data to plan social media campaigns and product tweaks. Ensuring brand consistency across internal and external communications.
Head of Content & Research
SportsUnity Pvt. Ltd.
Managing internal and external freelance teams for content pipeline. Delivering day-to-day content for knowledge outreach programs. Hosting individual quizzes for school, college and corporate engagement. Stakeholder in business development. Clients: ShareIt, Flipkart, Times Internet, HPCL, SAIL, WWF, History TV.
Consultant
Pepper Content
Consulting work for Pepper Content.
Manager, Social Media & IT Cell
BJP
Managed social media and IT cell activities.
Head of Content & Research
Evolving Edutainment Pvt. Ltd. (Qryptiq)
Handling generation of content for the edutainment app, Battle of Minds. Ensuring QC and proofreading of trivia content including translations to multiple regional languages.
Guest Quiz Master & Anchor
JusPlay (by InfiBeam)
Guest quiz master and anchor for influencer-based live quizzing app.
Head of Content & Research
ConveGenius Global Pvt. Ltd
Assisted in seeking candidates for varied roles. Quick ideation and execution of social, digital and mobile based content strategies. Hosted quizzes for 50k+ active users. Developed branded content for Tata Crucibles airing on Times Now.
Coordinator (Trainee)
The Statesman
Coordinator trainee at The Statesman.
Education
NIT Rourkela
B.Tech - M.Tech Dual Degree
Electrical Engineering
Former Director Nominated Convenor. Head of Sponsorship for Annual Cultural Festival - Raised over Rs 11 lakhs. President of the Quizzing & Debating Club.