Vikram Vora

Achieving the desired profitability of 30% + on digital initiatives. Lead the digital initiatives for expresscomputer.in, crn.in, expresspharma.in, expresshealthcare.in. Orchestrating operations across multiple teams – Web Design & Development, Digital Marketing, Data Research, Audience Generation, Technology, Editorial. Structuring deals/digital offerings to meet clients desired objectives. Fostering partnerships with Data providers, technology platforms.

Co-founding member in India, drove revenues, and market expansion - West &South. Acquired and managed key accounts critical to business growth and expansion. Increased traffic & inventory, added a new revenue stream, introduced innovations across and new metrices for deal making. Fostered partnerships with multiple native platforms, to provide an integrated offering to the clients.

Responsible for media buying for all verticals of performance advertising – CPM, CPL, CPA, CPC, CPV, CPCV. Efficiently managed key accounts of USD 5 million annually, achieving profitability of 40-60%+ . Led a 10-member team (realigned team structure, internal processes, redefined KPIs). Liaoning with the tech team to manage the backend, enhance design and development of the infrastructure. Realigned spends on digital channels, to reduce cost of customer acquisitions by 10%. Increased traffic, realigned inventory partnerships with leading news and regional publications.

Launched the Performance Advertising vertical, contributed 30% to company’s topline. Reduced operational costs by 50 %, sustained a profitability of 40% +, facilitated key partnerships with leading portals. Market Analysis, Campaign Pricing, Profitability, Market Intelligence, Go-to-market strategy for the Sales Teams.

Efficiently managed digital spends of USD 4 million annually, and growing business in the overseas markets-US & APAC. Increased revenues by 25% for US &APAC regions, increased customer acquisitions by 30% for the NRI Markets. Site Personalization, Market Segmentation, Customer Profiling, Consumer Insights, Pricing, Payment Modes Enablement, Localized and centralized communication at the CRM for US & APAC regions. Structuring and negotiating high value distribution partnerships with Yahoo, MSN, Times, leading Online News and Regional Publications, Global and Domestic Advertising Networks. Developed the marketing backend to ensure seamless activation and revenue tracking across all marketing campaigns.

Led customer acquisition across key digital channels – SEO, Search, Social media, Display, Email, Partners & Affiliates. Acquired 1 million members within 1 year of launch.

Increased revenues by 400% for the Performance Advertising Platform. Developed Automated systems, realigned pricing, revised offering, introduced new product features, streamlined processes.

Executed export consignments worth USD 500,000 through effective planning and co-ordination with multiple stake holders.