V Abhishek

Led a high-performing demand generation team responsible for creating, executing, and optimizing multi-channel marketing campaigns that consistently exceeded lead and revenue targets. Developed and executed data-driven strategies to increase the quality and quantity of leads, resulting in a 52% growth in MQLs and a 30% increase in conversion rates within 6 months. Spearheaded account-based marketing (ABM) initiatives that resulted in 50% higher deal sizes and a 20% increase in customer retention rates. Collaborated with sales and marketing teams to align strategies, ensuring a seamless customer journey from awareness to conversion. Analyzed campaign data and key performance indicators to refine strategies, resulting in a 10% decrease in customer acquisition costs. Implemented A/B testing for email marketing campaigns, leading to a 10% improvement in email open rates and click-through rates. Implemented lead scoring system, enabling the sales team to prioritize leads effectively and improve conversion rates 25%.

Led a team of 8-10 creative BDEs to drive Key Performance Indicator and productivity. Worked with the Category team on a monthly basis to create a strategic plan for business improvement and better market penetration.

Proven track record of driving revenue growth and forging strategic partnerships. Worked as a Digital Marketer and Branding Consultant with a team of 20+ s/w developers, marketers, and designers. Oversaw entire business operations in SME segment PAN India. Collaborated with cross-functional teams to develop and implement innovative business development strategies, resulting in an 11% increase in market share. Trained and mentored junior business development team members, resulting in a 40% improvement in team productivity. Achieved a revenue of 25 Lakhs INR in the year of inception.