Suraj Biswal
@surajbiswal
Manager - Business Development at Sage (UK) Limited
Kolkata, India
Suraj is an experienced Sales Professional with a proven track record in B2B SaaS, specializing in delivering solutions like Accounts Payable Automation to large and mid-enterprise clients. He has over 5 years of expertise in managing complex sales cycles, driving revenue growth, and leading teams. He is adept at cultivating strategic relationships with C-level executives and key stakeholders to ensure long-term client loyalty.
Experience
Manager - Business Development
Sage (UK) Limited
Lead new business development initiatives in India and the Asia Pacific region, engaging finance leaders within enterprises and unicorns through consultative selling. Surpassed year-over-year revenue goals by 25%, by identifying and actively pursuing new business prospects, while supervising an energetic team dedicated to business growth. Successfully onboarded and nurtured a diverse clientele, growing the client portfolio by 30% through strategic client engagement, relationship-building, and tailored solutions. Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Successfully negotiated complex deals with customers by leveraging existing relationships within the organisation as well as external partners where appropriate. Cultivated and maintained strong relationships with C-level executives and key stakeholders in Large and Mid Enterprises and startups ensuring long-term client loyalty.
Head of Sales Development
Lockstep
Build and lead a team of 5 top performing SDRs that consistently exceeded quota. Aligned with sales to optimise outreach strategies, conversion, and workflow. Assessed account-based marketing strategy for new demand generation and customer expansion. Managed the sales pipeline and ensured that all opportunities were tracked and followed up on. Worked closely with marketing to develop and execute a successful lead-generation campaign.
Inside Sales Account Manager
EchoApp
Achieved 110% of sales revenue target for AI based SaaS platform, effectively managing accounts and ensuring higher ROI for clients. Cultivated strategic partnerships with key industry players and C-Level Executives, driving significant revenue growth and market share increase. Lead team of 8 SDRs, steering performance to surpass targets, with a 20% surge in lead conversions through strategic goal setting, task delegation, and thorough work assessments. Implemented streamlined lead qualification procedures and refining objection-handling techniques, reduced the average sales cycle length by 30%, accelerating deal closures and revenue realisation.
Senior Territory Executive
Oxford University Press
Managed the OUP’s Key Account at Eastern India and ensured incremental growth in revenue with upselling, cross-selling and renewals. Exceeded target by 115% in a high-stakeholder market, closing 25 new clients and effectively managing the sales process. Drove YoY revenue growth of 43% by implementing innovative sales and marketing plans. Developed region-specific sales strategies for existing and new products. Enhanced customer satisfaction from 81% to 95% by reviewing feedback, identifying areas for improvement, and implementing process enhancements.
Education
KIIT UNIVERSITY
MBA
Marketing & Operations
SOA UNIVERSITY
Bachelor of Engineering
Electronics and Communications Engineering